In mobile OS segment, a fierce competition is mainly between just two mobile platforms—Apple’s iOS and Google’s Android. Apple and Google (combined) accounts for more than 86% of mobile market share in terms of subscribers in the U.S.. According to a recent survey from comScore MobiLens service, conducted over more than 30,000 U.S. mobile subscribers during the three-month average period ending August 2012, Android led among smartphone platforms, while Samsung ranked as the top OEM—however, the company was at the break-even level during the survey period.
During three months average period ending August 2012, 116.5 million users in the U.S. had smartphones, up 6% compare to May of this year. Google’s Android succeeded to retain it supremacy among smartphone platforms with 52.6% market share during the three-month average period, up 1.7% from May 2012. Apple reported highest 2.4% growth during three-month average period ending August this year compare to May 2012. On the downside, RIM declined most during the three-month average period by 3.1%, followed by Microsoft and Symbian, each declined by 0.4% during the same period. By the end of survey, Microsoft and Symbian had 3.6% and 0.7% market share respectively.
In August 2012, 234 million users (aged 13+) owned mobile handsets in the U.S.. Samsung ranked as the top OEM with 25.7% market share in terms of subscriber base, followed by LG, Apple and Motorola with 18.2%, 17.1% and 11.2 % market share respectively in August 2012. Market share (in terms of subscriber base) of LG and Motorola dropped by 0.9% and 0.8% respectively during the three months average period ending August 2012.
In the U.S., sending of text messages to another phone substantially increased during three months average period ending August 2012 to 75.6%, up by 0.8% from May 2012. On the other side, the apps downloading, browsing and social media accessing mounted up by 2.3%, 2.2% and 1.6% respectively during the three month average period.
It’s pretty clear; the market shares of Microsoft, Symbian and RIM are continuously declining quarter-over-quarter in the U.S., on the contrary, Apple and Android is gaining the market by leveraging on their strong mobile ecosystem. In the U.S., mobile data consumption is also increasing day-over-day due to prevalence of smartphone and Tablets.
Image Credit: comScore