BlackBerry 10 Could Be A Game Changer For RIM

BlackBerry touchscreen smartphone

Last week, RIM’s released its Q2 earnings report for the fiscal 2013 and it performed better in the quarter compare to Q1 of the same fiscal. The company shipped 7.4 million BlackBerry smartphones and nearly 130,000 BlackBerry PlayBook Tablets during the quarter. In addition to these, the subscriber base of the company also increased to almost 80 million by the end of the quarter ended September 2012. The company reported a revenue of $2.9 billion in Q2 fiscal 2013, up from $2.8 billion in Q1 of the same fiscal.

Last week, CrackBerry unveiled some leaked images of upcoming BlackBerry 10 smartphone—BlackBerry L series and BlackBerry N series. BlackBerry L series has full-fledged touch screen, while BlackBerry N Series will come with full QWERTY keyboard. Recently, RIM showed off new details for its upcoming BlackBerry 10 platform; BlackBerry Dev Alpha B, which is expected to be RIM’s next product, will have 4.2- inch screen with a 1280 x 768 pixels resolution without QWERTY keyboard. However, N series is coming with the QWERTY keyboard with larger screen size, while the bottom bezel would be smaller compared to the current BlackBerry Bold.

Just a week before, RIM hosted an event “BlackBerry Jam Americas Keynote”, where it exhibited an updated version of developers’ alpha handsets–which is supposed to be an actual product that is being released next year. In February, the company released an update for PlayBook Tablet that has numbers of additional features including native email and more. PlayBook OS 2.0 facilates users to convert APK file to BAR (application installer for PlayBook).

It’s believed that RIM’s new BlackBerry 10 user interface is somehow different that Android and iOS. The new “Flow” user interface is focused on multitasking, single-inbox social media and messaging integration, and quick insight into the personal information management.

BlackBerry App World has presently over 100,000 apps  and more than 250% of new developers joined the app storefront in just last year. The company is gaining the market in emerging countries and it has created a fair impression in the mind of investors with its upcoming products.

The company does not want to disappoint enterprise users those who are quite dogmatic about its physical QWERTY keyboard and also, it wants to entice those users who dislike RIM’s  smartphone because of lack of full-fledged touch screen. This time, RIM is quite aggressive to build a strong mobile ecosystem around like Google and Apple.

Of course, upcoming BlackBerry 10 smartphone will have numbers of features that could lure a significant numbers of users around the world. As its subscriber base is increasing, it could be a good bode for the company and undoubtedly, it will boost the shipments of BB10 devices.

Image Credit: CrackBerry

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