Both Apple and Google have caught the pulse-beat of smartphone market and this is the main reason why their market shares  are continuously increasing quarter-over-quarter. According to the latest data from ComScore‘s MobileLens service, Android led smartphone OS market share in the U.S. in terms of  subscriber base during three months average period ended July of this year, followed by Apple’s iOS. On the other side, Samsung dominated in OEM segment, followed by LG and Apple.
Although Samsung is the world’s biggest smartphone manufacturer, but it’s market share declined in the U.S. by 0.3% in three months average period ended July 2012. Also, the market share of other vendors including LG and Motorola declined during the same period in the U.S. by 0.8% and 1.3% respectively. Unlike Samsung and LG, the market share of Apple grew up to 16.3% as of July 2012 from 14.4% till the end of April 2012, while HTC showed off 0.4% growth during the same period.
As of July 2012, 234 million Americans (age 13+) owned mobile devices (smartphone and non-smartphone); 25.6% used Samsung smartphone, while Apple and HTC’s smartphone were used by 16.3% and 18.4% Americans.
In terms of mobile OS market share, Android led with 52.2% share in three months average period ended July this year, up from  50.8% till the end of April 2012. Apple’s iOS recorded highest growth (2.0%) during three months period and made its grab over one-third of the U.S. market.
Unlike Apple and Google, market share of RIM, Nokia and Microsoft’s OSs declined by 2.1%, 0.5% and 0.4% respectively during three months average period ended July 2012. By the end of July this year, RIM, Microsoft and Symbian had 9.5%, 3.6% and 0.8% respectively.
In the U.S., sending of text messages and apps download increased by 1.5% and 2.4 % respectively during three months average period, while web browsing and social networking site accessing mounted up by 2.2% and 1.9% respectively.
Interestingly, Apple’s iPhone 5 recorded 2 million pre-orders in just 24 hrs and  the company is expected to ship over 250 million units of new iPhone by the end of next year. In the U.S., Apple could also leverage on its patent victory over Samsung and its one of the most awaited products (iPad Mini) is coming this month. However, a cut-throat competition has been sparked out by Apple with iPhone 5 and Nokia is also going to launch its Lumia 920 smartphone soon.
