A Fierce Competition To Begin In App Segment: Google Play Store Surpassed 25 Billion Apps Download

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An increasing number of smartphone and Tablets has created a huge opportunity for apps developers worldwide. Demands of apps are continuously augmenting globally and users are more willing to download apps from the reputed app stores. According to a recent report, over 45.6 billion apps are expected to be downloaded by the end of 2012. Alone Apple App Store will account for more than 21 billion apps download this year.

Just a day before, Google reportedly stated to surpass 25 billion apps download from its App Store and now, it’s celebrating the milestone achievement. At present, Google Play Store has more than 675,000 apps and games, while Apple App Store has more than 700,000 apps. According to Google, 1.3 million Android devices are being activated every day and there are about 500 million total activated Android devices around the world. On the other hand, Apple accounts for 400 million iOS device.

Apple app store hit the 25 billion figure in March of this year and Google surpassed this figure within six months after Apple’s achievement. Apparently, Google is ahead of Apple in terms of the total device shipments, but it is lagging from Apple in terms of apps’ number. Undoubtedly,  Apple and Google both have made monstrous lead over their nearest rivals– Microsoft, RIM and Amazon.

This time, both Microsoft and RIM both are aggressive towards the development of their mobile ecosystems. Microsoft’s Windows Phone Marketplace has currently more than 100,000 apps, while RIM’s BlackBerry App World has recently reported 105,000 apps. Both Microsoft and RIM have almost equal numbers of apps in their app stores, but they are still struggling to make stronghold in the mobile segment.

RIM is expected to lauch its BlackBerry 10 device in early 2013 and ironically, apps written for current generation of BlackBerry platform– BlackBerry 7—will not run on its BB10 platform. On the contrast, Microsoft’s app story for Windows 8 platform is quite different.  In fact, a Windows 8 kernel is different from the source WP7 kernel, despite the next generation of Windows platform would be able to run Windows 7 apps.  Of course, it will be an additional support for Windows 8 platform, but RIM will have to work hard on its app development.

Just a few days before, RIM hosted “BlackBerry Jam Americas Keynote” to attract a significant number of app developers to work for its platform. Unlike RIM, majority of developers are more likely to work on iOS platform, while Microsoft could leverage over its desktop app developers for creating strong app ecosystem. It’s also true that Microsoft’s Windows Phone Marketplace reported 100,000 apps in just 20 months, while Google Play Store took 24 months to achieve the figure.

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