Indian Telecom Operators Need To Monetize Their Mobile Data: Uptake Of VAS Is Still Poor

Must Read

Will Google’s Move To Delete 2,500 YouTube Channels Add Fuel To The Fire With China?

The US-China trade war has started rearing its ugly head. Both sides are now turning to extreme...

Can CBD Gummies Be Beneficial For College Students?

College students often feel more pressure than they have ever—or will ever—feel in their entire lives. Many...

Cloud Computing is Redefining the Education Industry!

Today, the benefits of cloud computing are being recognized in educational industries around the world. Most of...

Mobile data consumption in India is steadily growing due to increasing number of smartphones and greater availability of data-driven services. This time, businesses are quite liberal for ‘Bring Your Own Device’ (BYOD) module, means employees can use their own devices for the official purposes.

Despite of these, at present, Indian operators are struggling to generate higher “Average Revenue Per User” (ARPU).  Undisputedly , there’s an intense competition in telecom industry, but a significant rise in mobile subscriber base is opening ‘a door of opportunity’ for telecom vendors. Definitely, monetization of mobile data would offer a great scope for revenue generation. Indeed, operators need to frame new business module and develop new strategy to meet the end-users demand in order to generate more revenue.

As far as Value Added Services (VAS) is concerned, Indian telecom vendors are still ill-starred to leverage on these services.  According to a recent report, Indian VAS industry is estimated to reach $15 billion by 2015—presently, contributing to around 15% of operators’ total revenue. Ironically, India has already adopted 3G and 4G services, despite of this, VAS adoption is still not up to the benchmark level.


Airtel had 38.7 million customers base till the end of June this year and it succeeded to generate RS 40/month mobile data ARPU. Although, the telco generated INR 4,595 million mobile data revenue in June 2012, but that was just 4.3% of its total revenue. On the other side, Vodafone had 31 million customer base in June 2012 and it succeeded to manage INR 2,967 Million revenue from mobile data–just 8.1% of total mobile revenue.

However, just considering to two Indian telcos (Airtel and Vodafone) couldn’t show off the whole scenario (mobile data revenue generation), but it gives some idea that how much revenue is being contributed by mobile data to the telcos’ overall revenue.

In July of 2012, the number of wireless subscribers plunged to 913.49 million from 934.09 million in June of this year, but the notable point is here that the number of active mobile subscribers reached to peak during July. I appreciate to Indian telecom department’s decision, asked operators to clear database of the unused numbers. I have already described how new strategy of the department of telecom could boost ARPU for the operators. The main problem in India is that single subscriber keeps numbers of SIMs and they choose the operators accordance to the plannings offered by the operators that suited them most.

Today, the operators need to focus on latest roaming trends, revenue assurance, mobile payments and regulatory and policy reforms. In addition to these, they also need to concentrate on deploying new services, reducing stir round and subscribers’ base expansion.


Please enter your comment!
Please enter your name here

Latest News

Can Twitter’s New Feature Really Make You Feel Safe?

Twitter has been on what seems like a campaign to make the site a place for more...

TikTok Acquisition: Not A Cake Walk for Microsoft

After President Trump announced an order banning US companies' transactions with Chinese businesses, which is set to come into effect 45 days...

Can ‘Made In India’ Twitter Alternative Replicate Twitter’s Success?

The popular microblogging platform Twitter has a new Indian clone and it is all set to capture the non-English users in the...

TikTok Stars Are Fighting an Uphill Battle

2020 has proven to be a difficult year for many Chinese-origin apps, including the wildly popular short video app, TikTok. Many Chinese...

Google Is Changing the Face of Global Health

COVID-19 is easily the most catastrophic global health crisis of the 21st century. As July 2020 came to a close, case counts...

After Facebook, Now Twitter is Caught Abusing Phone Number For Ads

Thanatophobia, or fear of death, is a relatively complicated phobia. Similarly, fear of losing your digital accounts to hacklers or scammers is equally...

In-Depth: Dprime

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

More Articles Like This