Apple And Google Combined Will Account For 98% Mobile Market Share In 2012: [Report]


Apple has reached to all time highest in terms of market valuation and today, its stock market share is almost to touch $700 figure. On the other side, Google has already registered $700 stock share value. It’s really very tough to say that which one (either Apple or Google) is better in technology arena. Just a few days before, a market research firm–Global Equity Research–predicted that Apple and Google combined would capture 98% of mobile market sales by the end of 2012.  Definitely, RIM, Nokia and Microsoft will have to struggle for remaining 2% of total market share.

The firm formulated its prediction on the basis of developers insights about how they view the mobile marketplace.  Just a month before, I described how app developers were more likely to work on iOS platform for creating enterprise mobile apps than Android; more than half (53.2%) developers voted for iOS, while 37.3 % polled for Android. Till the end of Q2 2012, just 6% developers preferred to create apps for Windows Platform, followed by 2% and 1% those were willing to create enterprise apps on BlackBerry and WebOS platforms respectively.

Global Equity Research reveals that about 90% of app developers today are creating their apps for both Android and Apple App Stores. However, It does not mean that Microsoft, RIM and Nokia are going to dead; Microsoft has boastingly reported to publish over 100,000 apps on its Windows Phone Marketplace. It’s also pretty-known that Microsoft makes money on every Android device.

Till the end of Q2 2012, Android OS dominated with 68.1% market share in terms of smartphone shipments, up from 46.9% in the same quarter of the last year. On the other side, the holds of Apple flyaway in Q2 of this year and it succeeded to manage just 16.9% market share in terms of smartphone sales, down 1.9% compare to Q2 of 2011.

During a year period (Q2 2011 to Q2 2012), the shipments of BlackBerry and Symbian devices dropped by 40.9% and 62.9% respectively, while Microsoft’s Windows Phone/Windows mobile recorded 115.3% growth in the smartphone shipments during the same period.

On the contrary, Apple unilaterally dominated over other vendors in Q2 2012 with 68.2 % market share in terms of Tablet shipments, up from 61.5% market share in the same quarter a year back. Samsung succeeded to manage second notch with just 9.6% of market share in Tablet segment in Q2 of this year, followed by Amazon, Asus and Acer with 5.0%, 3.4% and 1.5% market share respectively.

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