Global App Downloads To Surpass 45.6 Billion In 2012: Free-App To Account 89% Of Total Downloads

Must Read

LinkedIn Finally Rolls Out The Most Requested Feature By Users

Microsoft owned LinkedIn has recently been reported to have revamped its profile section with an amazing feature...

Google is Giving Microsoft a Taste of its Own Medicine

The latest version of the Microsoft Edge browser was launched about a month ago for Windows 10,...

Facebook Without Mark Zuckerberg And Sheryl Sandberg?

Imagine Facebook without Mark Zuckerberg and Sheryl Sandberg, the current CEO and COO of the world's largest...

Apple App Store and Google Play store has already made stronghold in the global app market. Both the app stores have already surpassed 20 billion downloads and also having more than 5,00,000 apps in their app store. Indiscriminately, both (Google and Apple) has made a strong ecosystem around and it seems tougher for third party to compete with these two potent rivals.

Despite, there are lots of third-parties app stores in the market that are attracting users. Here, I’m not considering Microsoft’s Windows Marketplace, which has recently reported 100,000 apps in its app store, as third party app store. Considering to Amazon, which has enticed a significant number of users with its strong brand, good selection of high quality contents and global presence. On the other side, Facebook has recently launched its own App Store and it could be a potent rival for Google play Store and Apple App Store due to its strong brand and leading position in social and networking gaming.

According to Gartner‘s recent report, over 45.6 billion apps would be downloaded in 2012; free app will account for 89% of total apps download, an equivalent to 40.1 billion. Among all apps download, just 5 billion apps download will be ‘paid-for’ and 90% of the paid-for apps will cost less than$3.


Apple’s App Store is expected to record more than 21 billion apps downloads in 2012, up 74% compare to the previous year. It’s quite clear, how Apple has created strong demand for mobile apps content in the market and its app store is currently accounting for 25% of total apps available in all stores. Increasing number of app stores has created an app development ecosystem around.

Now-a-days, in-app purchase business model has become one of the effective method for generating paying customers around the world. The method has continuously been making its presence in the market with good user experiences and continued product updates. The approach is considered better than “upfront payment” method, where users can only download after payment. In upfront payment system, if once customers get disappointed by the experience, then they don’t prefer to come back.

By 2016, in-app purchase is expected to drive 41% of the total app stores’ revenue despite of the market’s shift towards free and low-priced apps. In-app featuring download is expected to grow 30% in 2016 compare to 5% in 2011, while its contribution to app stores’ revenue to grow from 10% in 2011 to 41% in 2016.

It’s clear that in-app purchasing shows up a door for developers to generate revenue. However, apps design and performance are also playing vital role for drawing an attention of users. I think, Apple App Store would like to support ‘in-app purchase’ soon to attract developers and monetize its platform by upgraded services and functionality.

Image courtesy: Gartner




Please enter your comment!
Please enter your name here

Latest News

Backed By Narayan Murthy, Jeff Bezos To Go After Zomato And Swiggy!

Just when Zomato and Swiggy thought that after the acquisition of UberEats by Zomato, the food delivery...

India Wants A Bigger Chunk of $100 Billion In Global Taxes Levied On Google, Facebook and Amazon

It has been reportedly found out that India is adamantly pushing for a huge change at Organisation for Economic Cooperation and Development...

Facebook May Have To Pay $3.50 Per Month To Millions of Users?

Almost every internet tech giant, be it Facebook, Google or Twitter, has flourished by optimising and channelising their strategies that are largely...

Google Warns Users To Update Their Chrome Browser Right Away!

If you are an active user of the Chrome browser, Google wants you to stop all the work and update Chrome browser,...

TikTok Owner ByteDance Gearing Up To Challenge Facebook, Apple And Amazon!

ByteDance Inc. doesn’t want their massive success to go downhill after its blockbuster video app TikTok blew up in the social media...

Global Online Payment Frauds: Over $200 Billon Would Go Down The Drain In The Next 5 Years [REPORT]

The online payment frauds are becoming a new nightmare for digital users and authorities as well. It has been estimated that a...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This