Rising Opportunities In Mobile Advertising In India: $28 Million To Grab By 2013 [Analysis]

Must Read

Amazon Locks Head With The Music Industry: Twitch Letting Streamers Use Unlicensed Music!

The global e-commerce giant Amazon.com, Inc. (NASDAQ:AMZN) has upset the biggies of the music industry as one...

Mobile Internet Speed In India: From Bad To Worse [REPORT]

Languishing. And la…g…g…i…n…g. The sorry state of the desi internet in India. In a...

Happy Birthday Ma Huateng: The Man Who Owns Facebook, WhatsApp Of China

The winning horse of the Chinese internet market and one among the Chinese billionaires, though not started...

Mobile advertising is considered as one of the effective platforms that has ability to target unique subscriber. Due to effectiveness and unique targeting ability, mobile advertising revenue to mount up three and half times by 2016 compare to the present state. In mobile advertising revenue, BRIC countries such as India, Brazil and China are going to play vital role and expecting to contribute $6 billion revenue by 2016. Of course, in coming years, mobile advertising is going to be one of the dominating media for marketers and advertiser to make their stronghold among mobile subscribers.

At preset, it seems that the mobile advertising platform is just as an extension of online advertising (on PCs) in India, but forthcoming years, the platform is going to boom the market. In India, there are over 900 million mobile subscriptions and rapid growth of smartphone and Tablet across the country is attracting several mobile advertising companies.

According to a recent survey, 47% of the global Tablet users engage with ads on their device more than once a week, while 25% of smartphone users do this. The survey also said that once these mobile users engage with ads on their device then 80% of smartphone users and 89% of Tablet users are lore likely to take action on these ads.

Advertisements

There are lots of companies around the world are willing to expand their presence in India and Asian Markets. Yesterday, Yahoo tied up with Affle for mobile advertising campaign in India. Both the companies will try to engage target mobile users through their advertising campaign. Undoubtedly, Yahoo has already established itself in personal digital experiences to a huge global audience and the amalgamation of both (Affle and Yahoo) could create mobile advertising ecosystem in India.

In the last couple of years, interest of Tablet and smartphone users has grown up in mobile advertising. At present, the marketers are keen to know how consumers use their mobile handsets to access brand messages and mobile ads. The partnership of Affle and Yahoo will enable them to sell mobile advertising inventory across Tablet, smartphone and feature phone platforms.

However, the concept of mobile advertising in India is still nascent, but adoption has been augmenting since last couple of years. Last year, a study estimated that a revenue of the global mobile marketing industry would surge to $60-$80 billion by 2014. In April, a report stated that mobile advertising market would soar to $28 million (INR 144 crores) in India by 2013.

In India, mobile advertising is basically categorize into three parts—WAP/browser based ads, short messaging services (SMS) and in-apps advertisements. Astoundingly, 75% of mobile advertising revenue comes from WAP/browser in India, while in-app advertising account for 20% of the total mobile advertising revenue.

The question is here; whether Indian brands, apps makers and mobile companies are using ads effectively to make their reach stronger across the country? The hurdle for brands to deter is the lack of mobile awareness, and mobile subscribers are still thinking that mobile advertisement means SMS advertising. Anyway, the smartphone penetration in the country is still quite low and low-end feature phone would not provide superior user experiences like smartphone and Tablet.

Advertisements

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Augmented Reality Solutions: Big Hit In The Era Of Pandemic

Desperate times call for desperate measures. The global retail industry went for a complete toss as soon...

The Importance Of Analysis & Data in Buying Bitcoin

It’s often said that knowledge is power; this resonates even more when people are looking for the best way to buy Bitcoin.

Farewell PUBG! PUBG Mobile and PUBG Mobile Lite Terminates Operations In India

Zàijiànle, lǎo péngyǒu! (good bye, old friend) Gamers, the time has come to pay your last respects to PUBG...

Zuckerberg Criticises Apple For Not Letting Advertisers’ Track iPhone Users Completely!

When Apple Inc. (NASDAQ:AAPL) announced that iOS 14’s privacy-first updates would include an opt-in for iPhone users regarding apps collecting their unique...

Why Does It Make Sense For Apple To Build Their Very Own Search Engine?

Google’s sheer dominance over the search industry has remained unchallenged since its inception. But now, Apple is showing serious signs of rolling...

Samsung Overtakes Xiaomi in India: Hour of Glory or Portent of Things to Come?

The smartphone shipments in India has shattered all the previous record in Q3 2020. The crown at the top...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This