Definitely, it’s mobile handset raining season now. Smartphone makers are just becoming bullish to launch new handsets one after another. After Samsung, Nokia and Apple, it’s the time for HTC to announce a product event which is expected to be more centric to Windows Phone 8. Company has started sending out invitations for an event which is exactly a week later than Apple’s iPhone 5 event.
The month started with the roll out of first ever Windows Phone 8 handset by Samsung named Ativ S at IFA event in Berlin, followed by Nokia’s Lumia 920 rumors. Today, Apple has sent out invitations for a product event to be held on 12 September and now its HTC which is broadcasting the invites of an upcoming event on 19th September – rumored to unveil HTC’s bet in Windows Phone 8 space.
According to the invite titled “Join HTC to see what’s next”, event is scheduled for 19 September in New York City. Following the foot-mark of Apple, HTC too avoided to spill beans over the products or event. However, considering HTC business profile, its more likely to be either a smartphone or Tablet, though the possibilities of latter is next to null.
HTC too wants to maintain the pace in smartphone segment tough last few months rubbed HTC on wrong side. In spite of staying close to Samsung – from the prospective of handset looks, style, OS – HTC failed to create significant traction among users towards latest handsets. We tried to find out the answer of this cynical question that made us to land over the heap of few interesting findings.
Huge drop in revenue, few acquisition initiatives and restructuring investment made HTC to face fierce situation in last few quarters. Constant sinking sales is just blowing up the whole issue. Whatever it could be, HTC is just not ready to give up that easily and company is trying to establish supportive ecosystem from local government and market. At the moment, we can only put the fingers crossed to look for another rocking handset from HTC on 19th September.