China To Surpass U.S. In Smartphone Shipments By End Of 2012: An Appetite For Lower-Priced Smartphones !

Must Read

China is Apple’s second largest market after the U.S. and it’s expected to become the first by the end of this year. According to a recent report of IDC, China to crossover the U.S. this year in terms of smartphone shipments and that’s why the reason, it’s going to be largest market for Apple by the end of this year. In 2012, China will dominate the smartphone segment with 26.5% market share, up from 18.3% in 2011, while India will hold third position in terms of shipments. On the other hand, U.S. would be succeeded to grab 17.8% of smartphone market share this year, followed by India and Brazil with 2.5% and 2.3% respectively.

In China, users are extremely appetite to own low-priced smartphone. However, the country is going to lead in terms of smartphone shipments this year, but it will have lower average sales values (ASVs) and thinner margins— due to increasing competition in the market for lower-priced smartphones.

In addition to china and the United States, several other countries are also going to drive smartphone shipments over the next five years. Brazil and the U.K will account for 2.3% and 4.5% market share respectively in 2012 . Russia is also expected to be one of the contested markets in terms of smartphone shipments this year.

Advertisements

The growth of smartphone shipments in the U.S. will be driven by users (smartphone) those will upgrade their devices and features-phone user those will switch over the smartphones. Besides, the low-priced models, proliferation of shared data plan  and expansion of 4G networks will also boost smartphone adoption across the country.

Smartphone penetration in India is still lowest in the Asia-Pacific region, but thanks to low-end smartphone–offering dual SIM capability and local apps–which is playing a significant role in the device adoption in the country. In India, 3G data plans are still too expensive and that’s why majority of mobile users are unwilling to use 3G data plans.

In Brazil, operators are struggling to increase Average revenue per users (ARPU) and also looking to reap greater profitability from devices. In the western Europe, the U.K is considered as one of the fastest growing smartphone market. The smartphone shipments in the U.K is being driven by high operators subsidies and long-term post-paid contracts and also, inducement of LTE  and new range of services are expected to fuel smartphone growth in the U.K. Anyway, it’s clear that the emerging markets are going to play vital role in smartphone shipments this year.

3 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

TikTok Oracle Deal: China is Not Happy

Beijing is not at all happy with how the TikTok-Oracle deal panned out! In...

TikTok Oracle Deal: Confusion, Contradictions and Quest for Control

Another day Another verbal volley. TikTok Oracle deal saga continues. The tug-of-war with the back and forth statements surrounding...

5 Common IT Infrastructure Management Issues You Must Resolve Today!

Your IT infrastructure supports your entire operation, but there are many struggles departments have difficulty identifying and overcoming. One of the biggest...

TikTok Oracle Deal: No Technology Transfer, No Ownership, Rest All Is Fine

The brouhaha around TikTok and the US administration simply refuses to subside. In the ensuing see-saw of developments, ByteDance...

Tesla in Making Moves To Have Presence In India: Scope Of Electric Vehicles In The Country

The wait for seeing Tesla in India may get over soon. Indian citizens can now brace themselves for soon being able to...

Android Users Beware: Your 2FA Code Can Be Stolen By Hackers Now

If you are someone who makes use of two-factor authentication, aka 2FA, to add that extra layer of security on logins and...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This