Facebook has just thrown an infographic on internet explaining the advantages, statistics and power of advertising on its very own network powered by 955 million users. It’s no surprise to know that Facebook is betting big time over ad revenue streams from various channels like mobile and desktop – especially when company is under immense pressure from investors for financial performance and share value is tumbling down with each passing day.
The efforts in the infographic are clearly visible and company has tried to educate advertisers and marketers about its enhanced engagement, reach. The presented comparison with offline and other online marketing channel depicts Facebook a clear winner in online ad space. However, there is few unaddressed challenges Facebook need to overcome in order to make the platform as ‘The Most Revenue Making Machine’ for advertisers. Few recent allegations like ‘80% Clicks By Bots On Facebook’ are also a matter of concern for the social networking giant.
Parallel, Facebook is also trying to establish itself as strong contender of Google AdWords – market leader in online ad space. Google is also trying to woo advertisers and Google’s Q2 financial result clearly indicates towards the trend.
The infographic by Facebook has got few interesting points for advertisers and , probably, could be convincing too.
- Users spend almost double time on Facebook than its closest competitors Google.
- Little over 50% Facebook users are on mobile – 543 Million.
- More than 3.2 Billion Likes and Comments are taking place over Facebook making the network the most engaged ever.