By now people around the world might have known about which country had won how many Golds and who are the Gold medalists, in the London Olympics 2012. But most of you don’t know about the brand growth over social media. Here are some of the facts and figures to enlighten you with the overall performance by the Brands over social media in terms of medals.
Coca Cola has over 44 million followers all together from Facebook (43.5 million followers from Facebook alone), Twitter and YouTube followed by which McDonald takes the Silver medal with over 21 million combined followers (20.7 million followers from Facebook alone). Visa fetches the bronze with under 1.3 million combined followers.
Having said that, still Facebook is the most useful medium for the brands because majority of the followers are from the Facebook alone when compared to Twitter and YouTube.
In other words, for each Twitter followers there are 53 Facebook followers and for each YouTube subscriber there are 750 Facebook fans.
When it comes to new fans or followers, Coca Cola won a Gold again with nearly 1.5 million new fans and followers adding up to their social network. McDonald had 750,000 new followers, following which Visa settled with Bronze with 550k new fans. And once again, the number of new fans via Facebook is way too much than Twitter and YouTube.
Though the number of fan following on Visa is less compared to Coca Cola and McDonald, yet it Visa has the highest growth rate, increasing its fan following with over 80% on Facebook, Twitter and YouTube.
Coca Cola once again wins the Gold for the most new posts and Tweets, followed by P&G and then Samsung. Omega is found to be the top in engaging users with more likes, comments and shares.
In the overall performance Coca Cola got 4 golds and a bronze. McDonald secured 1 Gold and 4 Silver and Visa with 1 Gold and 3 Bronze.
Check out the Infographic by Unmetric