How To Claim Vanity URL For Your Google+ Page – And Why Is It Important?


Google plus is gradually becoming one of the important trend for the branders, celebrities and the business professionals, especially with a lot of recent updates made to the G+. Google+ is currently allowing some of the verified users to add “Vanity URL” for your G+ pages.

Google+ is rolling out a new feature that is offering vanity URL for only a certain verified accounts. The offer is about replacing the digits with your desired name (if it is available), in your G+ account url.

Google product manager Saurabh Sharma said in a blog post:

“We’re introducing custom URLs to a limited number of verified profiles and pages. But over time we plan to offer custom URLs to many more brands and individuals”

Why Vanity URL For Google+ pages:

This alteration in the Google+ url will now make it even more easier for people online to trace your profile on G+ or find your pages via search results, as it is the product of Google itself. And this is what the business professionals, branders or the celebrities want, in order to maximize their “spread of word”. Obviously the url with name on it will be easier for people to remember and type in for a search rather than memorizing the long series of digits. For instance it would be easier for other users to find or type in “” rather than the long url. Moreover it is impractical for people to possibly memorize such url’s.


google plus vanity url hugo boss

Google +  statistics claim that its user base has touched the milestone of 90 million and interestingly, Google+ user base growth rate is comparatively higher than that of Facebook and Twitter. Though the G+ user base growth rate was higher, but still it did not roll out its vanity URL un till today, where on the other hand social networking giant – Facebook had already provided feature to shorten the URL years back.
Earlier it was difficult for the business professionals to be found online by their customers, which is why they had to resort to social sites like Facebook etc. This glitch caused a problem to the brand owners or business people to either share or let their pages be found easily, when compared to Facebook or Twitter. Moreover, users even adopted methods to shorten G+ url by means of third party services, which further increased the risk of your links getting disabled due to security issues. But with Google’s vanity url, it has fixed the problem.

google+ vanity url britney spears

Verified people can now use this short url to share their updates like Britney Spears in G+, just like the way which allows a user to find her on Facebook or Twitter. This will allow people to eliminate the use of third-party utilities to shorten the G+ url. Hence it is also useful to minimize security related issues that might occur while using third-party utilities (see image below).

google+ vanity url 1

It is most probably an attempt by Google to first make some verified users comfortable with this feature, eventually depicting the importance of this feature for business or promotion and later on provide this utility to all the G+ users. Already many people (small business professionals) are waiting for an opportunity to create their G+ url before anyone does it with the same name.

In other words, the firm is en-devouring to attract maximum people to get comfortable and use G+ everyday. Moreover most of the professionals are getting more satisfied with the G+ usage than Facebook. It contains fewer and censored ads when compared to Facebook.

Also Google might test new features in addition to the vanity url like “” or “”.

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