An Increasing Competition In Tablet Segment Has Forced Barns & Noble To Cut Nook Prices

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It’s quite obvious that Amazon is going to launch a sequel of its Kindle Fire Tablet, a greatest competitor of Barns & Noble’s Nook Tablet. Nook is dominating over just 27% of American market for e-Books, while Amazon is leading with about 60% of e-Books and e-reader sale. However, we can’t underestimate Nook’s popularity, despite B&N has decided to drop the price of the Tablet due to intense competition in the Tablet segment. The digital content giant might have considered that the price drop could provide a stiff resistance to the shipments of Amazon’s Kindle Fire 2.

Price Of Nook Tablet

On Sunday, B&N announced that 8 GB model of Nook Tablet would be sold for $179, a reduction of $20, while 16 GB model will be available for just $199, a drop of $50. Besides, the Nook Color device will be sold for $149, a drop of $20. All of these devices will have 7-inch display and will provide digital contents including e-Books. It’s well known that Nook Tablet was introduced in November last year, offering books, movies and a television shows.

Potent Rivals For Nook Tablet

In June of this year, Microsoft unveiled Surface Tablet—Surface Tablet for Windows RT and Surface Tablet for Windows 8 pro. Just in a short fall, Google also introduced its Nexus 7 Tablet to debilitate the dominance of iOS in Tablet segment. Google’s Nexus 7 Tablet is from the same class as B& N’s Nook Tablet and Amazon’s Kindle Fire.

But Google’s Nexus 7 is a full-featured Tablet and has been designed for priced sensitive readers (primarily for content consumption). In terms of specifications and functionality, Google’s new Tablet is far ahead to Kindle Fire and Nook Tablet. However, all these Tablets (Nexus 7, Kindle Fire and Nook) do not have Camera, Bluetooth and wireless broadband option; which are generally available in a standard Tablet.

Image Credit: The Verge

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