YouTube has become an integral part of Internet Family and, being the leading online video sharing site, it has made significant contribution in making videos much more accessible and available round the clock across the globe. Most of the sites are leveraging over YouTube videos to display video contents. And where ever there is a brand or business online, there is a video (YouTube video) behind its promotion- in most of the cases. As YouTube videos are a part of Google, the chances of these videos to be found in the search results is higher and pretty obvious. In fact, Internet users are more fascinated towards video contents than lengthy text content these days.
YouTube is the top 3rd website with the highest traffic in the world (as per Alexa). In 2011 YouTube had over 1 trillion users worldwide. Over 800 million unique users visit YouTube, per month. 3 billion hours of videos is are watched each month across 39 countries.
Jobs Over YouTube :
Job posting with video icon are viewed 12% more than the posting without videos. Moreover, job posting with a video receive 34% greater application rate.
1 minute of a video is worth 1.8 million words. People are more likely to visit a website after seeing a video. Regularly posting videos on your website can help your site receive 200%-300% more monthly unique visitors and 100% longer average time spent over a website.
People aged between 18-44 (51% of video viewers) are more likely to check out a brand mentioned in videos. Moreover 58% of users in the age group of 18-34, would watch a video if a brand (brands which they follow) related video is posted. As 50% of the videos are either commented or rated on YouTube, it is even effective for the advertisers to promote their videos to a large number of people online.
People search for job related queries of over 185 million searches via Google and videos appear in 70% of the top 100 search listing. Videos are 53 times more likely than text pages to show up on the first page of search results. So it is a good opportunity for many firms, especially recruirements and man power consultants, to promote their business and increase their value.
Here is an Infographic over ‘YouTube Recruitment’ by Hirerabbit which highlights many more interesting facts only to convince and educate how exactly YouTube can play an important role for your brand and business in hiring process. This not only highlights important aspects and tips for job seekers but also for companies who look for perfect match for the desired position.