Apple is now trying to remove Google’s influence from its mobile OS. Just a month before, Apple announced to ditch ‘Google Map’ from its forthcoming mobile OS and now, it has decided to drop YouTube app from iOS 6. Once upon a time, YouTube app worked as the ‘Trojan Horse’ for iOS, but due to intense competition between Google and Apple, the app will no more exist in coming iOS devices (iPhone 5 and iPad Mini).
Apple integrated YouTube app since the inducement of its first iOS version and the app was offered free of cost to users. The app offered unlimited ‘on demand music’ to iPhone users, where user could use YouTube app to call almost any song for free within seconds.
Last week, a Apple spokesperson said, “Our license to include the YouTube app in iOS has ended, customers can use YouTube in the Safari browser and Google is working on a new YouTube app to be on the App Store.”
At present, iPhone users can play any songs on their device using YouTube app instantaneously, but this privilege will not be available for iOS 6 device users; they will have to sit desperately because the upcoming Apple’s mobile OS version would not have integrated YouTube app. However, Google is currently working on its YouTube app to provide a real music experiences to mobile users.
However, it’s tough to believe that YouTube app on iPhone was actually designed by Apple in 2007. It was endeavored to legitimate HTML5 compatible videos. Apple took leverage over the efforts and created iPhone friendly videos. As the demand and perception of users have been changing since last couple of years, the YouTube app on iPhone seems little obsoleted this time and really, it’s time to revamp the app for the device.
How Apple’s Decision Will Benefit To Google?
The ‘YouTube app’ on Apple’s iPhone does not allow ads to run over billions of videos viewed in a month on the device. If you are currently looking for the some movies’ promos on Apple’s iPhone through YouTube app, you can see just few official videos. But, if you will search for the same contents on ‘YouTube’ through normal ways rather than Google’s iPhone, then you will find out more number of official videos. In addition to these, this official websites are unable to run ads on videos running through the iPhone YouTube app. Undoubtedly, ‘no ads’ means ‘no money’ generation. Citing to a Citibank Analyst, Forbes’ Robert Hof has told that if these ads will be allowed on iPhone’s YouTube app that could bring up $3.6 billion of revenue for this year. Imagine for a while, how much could a YouTube app (for mobile device especially on platform like iOS) bring up the revenue in a year ?
But last week, a YouTube spokesperson reported the following quote: “We are working with Apple to ensure we have the best possible YouTube experience for iOS users.”
However, it’s also assumed that Google is currently working on its YouTube app in order to provide best possible experience to iPhone users. Indeed, it would create a better opportunities for people who either like or dislike YouTube app on their mobile device. People who like YouTube app will get better YouTube app on their mobile device, while those who dislike it won’t have YouTube app on their device.
Google will definitely try to implement ‘pre-roll ads’ and other types of advertising into its revamped YouTube app. The native Apple YouTube app has never shown up ads, but Google would like to display these ads on mobile everywhere. Besides, Google will also try to match the experience on the web as well as on its mobile apps together.