Over 45 Million Smartphone Users In The U.S. Accessed Shopping/Commerce App During June: [Survey]

Must Read

What is the Value of Auditing a Marketing Campaign?

As a general rule, reviewing business best practices is not considered an exciting task. Rather, most business leaders would...

Apple Has Finally Found The Right Partners To Launch Apple Cars By 2025

Rumours of a possible Apple Car in the making has been doing rounds for quite some time. But so...

After Facebook And LinkedIn, Clubhouse Suffers A Data Breach!

After Facebook and LinkedIn's massive data leaks, now another data breach is making the rounds on the news! According to...

It’s well-known that majority of users in the U.S. are owing Smartphone, but it’s important to know how they are using their device for online shopping. According to a recent survey from Nielsen, nearly half (47%) of smartphone users in the country were using shopping apps in June of this year. Interestingly, 45 million Smartphone owners (among overall) accessed their shopping apps 17 times on average during June of this year.

Director of Telecom Insights at Nielsen–Don Kellogg–said, “Retailers are finding that consumers are willing to use smartphone apps to enhance their shopping experience, and this data shows usage of shopping apps is growing. As more Americans use their smartphones while shopping and making purchases directly through apps, retailers should consider personalizing their targeted offerings around the needs of individual consumers.”

However, the major brands did not need to saddle more afford to entice a considerable number of unique audience during June of this year; they are already well-known for online buying. Two online retail giants–eBay and Amazon–were at the first and second positions respectively during June of this year with over 13 million and 12 million unique audiences.

Besides these, traditional retailers like Target and Walgreens also succeeded to generate a significant mobile traffic during June of this year. Target and Walgreens attracted more than 2.2 million and 2.8 million unique audiences (those were looking to find the best deals in their local stores) respectively during the same period.

Advertisements

On the other hand, daily deals sites including ‘Groupon’ and ‘Livingsocial’ also succeeded to grab more than 11 million and 4.3 million Americans respectively through their mobile apps during June of this year. Other apps like Shopkick, Out of Milk Shopping List and RedLaser were also among the top 10 shopping apps in June of this year. 

If we consider about the average time spent on different shopping apps by the U.S. folks during June of this year, then we find that eBay Mobile and Shopkick were the top platforms where users spent most of their time. Users spent least time on RedLaser app, followed by SavingStar Grocery eCoupons and Target.

 

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Flipkart Acquires 100% Stake In Cleartrip To Diversify Its Offerings!

In a bid to increase the diversification of its offerings, Flipkart is all set to acquire a 100% stake...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This