Want To See Your Online Sales Growing: Focus On Boomers – Nielsen

Must Read

The Hacking Of Jeff Bezos’ Phone: Facebook Blames Apple!

Hacking someone's phone through some malicious app or by injecting some code is nothing new. But when...

Google, Microsoft Buying Your Sensitive Personal Data From Avast Antivirus!

Your antivirus software may or may not protect you as much as you’d expect, but they are...

Which Countries Have the Biggest Share in the Global Gaming Market?

The global gaming market is expected to rise from $152 billion in 2019 to $196 billion by...
adminhttp://dazeinfo.com
An avid industry analyst passionate about Mobile, Technology and Entrepreneurship. A internholic user can be found by "amit6060" on social networks.

How many times have you designed a campaign keeping the most neglected age-group as your target audience? I am sure; you are scratching your head to look for a reasonable answer of this! But the situation is no more the same as it used to be before. Now, if you really want to see your sales graph mounting, then there could be no better and responsive age group people belong to 50 – 65 years. Once the most deserted people of Tech Industry, boomers have been transformed into a ‘Most Valuable Generation’, especially when it comes to Online Sales.

As per the latest study on online shopping and boomers by Nielsen, boomers – people who belongs to the age group of 50+ years – are the ones who are really contributing significantly in almost every aspect of internet and social media industry. Though, they are ‘tagged’ as quite conservative mindset people towards technology adoption, interestingly, 33% of all internet and social media users belong to the same category. Infact, 33% boomers are addictive and heavy internet users.

Today And Tomorrow

The boomers have got time and reserved handsome money to invest over online shopping. Report highlights that in US alone next 5 years are going to be crucial for businesses as 70% of disposable income will be controlled by boomers. 67% of boomers plan to spend more time on hobbies, interest and sizable luxury items as they get relaxed from income focused life to spending and relaxed phase of life.

Advertisements

Though the younger generation is the one who adopts the technology fast but boomers are making it to float with steady pace. Their marketing and media friendly approach – due to ample free time – makes them to lure towards technology and adoption. Usage of iPhones, Apple TV, Movie and music download subscription is much higher among boomers than today’s young generation.

Boomers are trying to make best and far-most use of inevitable aging and retirement. While young age people are always stay fascinated towards new technology, services, gadgets, boomers do take time. But, once convinced, they are the ones who drive the growth by buying related products in numbers than young generation. Be it social media, internet usage, mobile handsets, boomers have proved themselves as one of the most valuable and approachable customers for any business.

1 COMMENT

  1. Love the stats in this article! Was just conversing with any older client that did not believe it is worth targeting this exact age group…will be sharing your insightful article with her now! Thanks!

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Google, Microsoft Buying Your Sensitive Personal Data From Avast Antivirus!

Your antivirus software may or may not protect you as much as you’d expect, but they are...

Which Countries Have the Biggest Share in the Global Gaming Market?

The global gaming market is expected to rise from $152 billion in 2019 to $196 billion by 2022. Undoubtedly, gaming has become...

The Hacking Of Jeff Bezos’ Phone: Facebook Blames Apple!

Hacking someone's phone through some malicious app or by injecting some code is nothing new. But when the matter belongs to one...

Amazon India Food Delivery Business: An Emerging Threat for Swiggy and Zomato?

After establishing its prowess in one-day delivery and two-hour delivery, Amazon India is looking to expand into the domains of food delivery....

India the 3rd Worst Economically Affected Nation by Internet Shutdowns in 2019: Report

2019 saw an increasing awareness about internet shutdowns in the Indian population due to unprecedented first-hand experience with the phenomenon, especially in...

Amazon and Flipkart Under The Lens Of Indian Authorities For Competition Squashing Activities!

The ongoing tug of war between Offline and Online retailers in India seems to be far from over. On Monday, the Competition...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This