In spite of couple of site which are similar to Pinterest, you might think that what is it that makes Pinterest so special than the rest or how does Pinterest manage to grow in such a fast pace? The answer to this questions lies mainly in the design of Pinterest Website that makes it so special and addictive.
As females are most interest in fashion and shopping castegory, mostly females are responsible for the high traffic in Pinterest. In fact pins into the Pinterest by users further inspires more users to do the same to prove that they have better taste in collection and it eventually makes them popular.
The number of users in Pinterest increased from 1.68 million in September 2011 to 16.23 million in February this year. So the main reason behind the success is its user-friendly design which allows the users to pin anything with minimal distraction and scrolling. The “repin” in Pinterest is one of the cool features. 80% of pins in Pinterest are “repins”.
The comment section is minimized and stacked, letting a lot of room in the page. More over the “Pin it” app allows the user to post pins into Pinterest from any website.
Here is an Infographic by Flow town showing the reason why Pinterest is so successful and addictive.