Is Facebook’s New ‘Subscribe’ Button More beneficial Than ‘Like’ For Publisher ?

Must Read

Net Worth Of Jeff Bezos Is More Than Combined Net Worth of India’s Top 10 Richest People!

Jeff Bezos and the phrase 'World's Richest Person' has become synonym to each other. But after the...

Search Engine Optimization In Digital Era: Look Beyond Traffic

Search engine optimization, aka SEO, plays a vital role in today's online world, especially if it's about...

The Sudden Rise In The Demand Of Refurbished Smartphones In India!

The new normal is changing the dynamics of the Indian smartphone industry. In the last two to...

Previously in the month of September, Facebook launched its ‘subscribe’ button for personal profile, which allowed users to subscribe with anyone, where they got the public updates of that person in his/her news feed. But recently some of the users saw the new Subscribe button on the business pages.

Facebook Subscribe button for Business pages:

Facebook is currently testing this feature for business pages that will allow users to subscribe to them and get all their news feed updates. Recently Marketing land noticed the subscribe button on their page.

A Facebook spokesperson commented to Marketing Land:

Advertisements

“We are currently testing the ability to subscribe to pages with a small group. This feature allows people to receive updates from pages without liking the page. We have no further details to share at this time.”

But what is the real cause for the ‘Subscribe’ button where in one can already ‘like’ a page, especially with the availability of the subscribe option that was launched last year?

Facebook subscribe button on business page

Subscribe VS Like:

So by now most of the analysts would question the exact purpose of the Subscribe feature, compared to the Facebook ‘like’. For instance, assume that 7000 people have liked a particular business page, so you might think that all those people would receive news updates related to the business, but that is not the case exactly. Only those people will receive the updates who have visited or interacted in the past 7 days with a specific brand page.

Users need not necessarily be a friend with anyone in order to subscribe to any page. However, a user can allow others to subscribe to them by editing the subscribe settings, where people other than friends can get your public updates. Also one can subscribe to “All updates”, “Most updates” or “only important” updates. Also a user can control over who can comment on your public posts.

allow to subscribe on facebookfacebook subscription

But with the Subscribe feature that is currently under testing, users might get regular news feeds until he/she unsubscribe from the page. This actually makes some sense than the traditional ‘like’ feature. There is also a possibility in the future that brand owners might be able to find out the user’s interest over products via Facebook.

But if such option is enabled for the branders in the future, they might be charged for that. But what ever the case is, it would be more beneficial for the business professionals than the common Facebook users.

Advertisements
Benefits for Publishers:

With over 3.2 billion likes on Facebook everyday, ‘like’ improve the popularity and importance of a brand, as it depicts the number of people who like a brand page. But the subscribe feature could benefit the publishers (a firm that publishes ads on its page). How, you might ask? As more and more people subscribe to a particular page, regular new feeds would reach to all of them, including the ads (either on news feeds or directly on the main page that was subscribed).

As a result of which, the users might get more engaged with a particular subscribed news updates where users are more likely to click over the targeted ads.

Lets wait and see for the official implementation of the subscribe option for the business professionals in the near future.

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Global 5G Chipset Market: $22.41 Billion By 2026, Driven by 5G Smartphones

As the world has started shifting from 4G to 5G era, the global 5G chipset market has...

Launch Of JioMeet Will Make Zoom To Be The 60th Chinese App To Get Banned In India?

Today as soon as the launch of JioMeet was formally announced by Mukesh Ambani, the frontman of Reliance Industries, people quickly found...

Intel Invest in Jio Platforms: A Chance For Redemption In The Smartphone Market?

If you thought Mukesh Ambani was finally going to stop the stake selling spree in Jio Platforms after RIL was recently announced...

With The Launch of JioMeet Reliance Sets Its Eyes On Video Conferencing Market!

The race to dominate the video conferencing market has just become more interesting. As we are going through the...

Facebook To Shutdown Lasso, The TikTok Competitor: A Well Calculated Move?

By now almost everyone is aware of how Facebook Inc. (NASDAQ:FB) always attempts to copy every other popular app that tries to...

Net Worth Of Jeff Bezos Is More Than Combined Net Worth of India’s Top 10 Richest People!

Jeff Bezos and the phrase 'World's Richest Person' has become synonym to each other. But after the latest jump in the net...

In-Depth: Dprime

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

TikTok Is Facing The Wrath Of People Who Love It The Most

Ever since the popular social media app TikTok entered India, it has been growing very aggressively in terms of users. Within a...

More Articles Like This