Olympic event is considered as the greatest festival for games. People from all parts of the world are excited to know about the performance of their country’s players. As the mobile devices (Smartphone and Tablets) have grown up, it’s really important to know how users are using their mobile device for watching the London 2012 Olympics’ events. A mobile ad network—Mojiva—in conjunction with the Internet Advertising Bureau has tried to identify how Americans and Brits are going to use their Smartphone and Tablets during London 2012 Olympics.
76% of Britishers and 73% of Americans (respondents during survey period) said that they would use their mobile device for following their team during London Olympics 2012. While on other side, 51% Britishers (respondents) were willing to use their mobile devices for researching athletes/events, followed by 37% and 33% of Brits, those were likely to use their mobile device to check medal count and discuss/share team news during the London 2012 Olympics respectively.
While one question (on which types of mobile ads they would like to pay attention during watching Olympic coverage or searching for Olympic results on their mobile device) was asked to respondents, majority of respondents preferred to view ads that would be amusing/entertaining, followed by the ads that feature a sport (which they liked).
See the infographic for further details:
Source: Mojiva
