At the end of Q1 this year, Android and Samsung dominated were top Smartphone OS and OEM respectively in the U.S.. According to a previous study, Samsung succeeded to manage 26% of total OEM’s market share in first quarter ending March of this year, followed by LG and Apple with 19.3% and 14% share respectively.
Now, Nielsen has reportedly stated that two-third of total new mobile buyers are willing to own Smartphone. The analysis firm has also revealed that Smartphone users are continuously increasing in the U.S., and at the end of June this year, Smartphone penetration around the country reached to 54.9%. The growth is driven by the folks, two out of three opted to buy Smartphone during Q2 of this year, of the country.
However, I have already described number of times, users in the matured markets (like the U.S.) are unwilling to own featured phone, they prefer to own Smartphone.
Like Q1 of this year, Android also dominated in Q2 with 51.8% market share, however, adoption of the OS was quite high in the last three months ending June, 54.6% users opted Android Smartphones. Till the end of June this year, iOS managed to grab 34.3% market share, but it was somehow little more (36.3%) in the last three months ending June. RIM’s BlackBerry OS had 8.1% market share at the end of June.
During Q2 of this year, Apple dominated with 34% market share, followed by Samsung and HTC with 17% (using Android OS only) and 14% (having Android OS) respectively. On the other hand, the market share of BlackBerry was 9% in Q2 of this year, followed HTC (using Windows Mobile and Windows 7 OS) and Nokia (using Windows 7 and Symbian) with 3.4% and 1.2% respectively.
It’s pretty clear from the above report that iOS and Android are continuously growing, while the market share of RIM’s BlackBerry and Symbian OS are steadily decreasing quarter-over-quarter. It’s clear, folks in the U.S. are now using mobile handsets more than ‘calling and texting’ and that’s why, the demand of feature is plunging day-over-day.
Image Courtesy: Nielsen