Zynga Is On Its Way To Take Over Mobile Social Media Networking [Study]

Must Read

End Of Free Ride For Ola And Uber: GOI Sets New Rules For Cab Aggregators!

For long Ola and Uber have been enjoying the free ride on charging surge price from customers...

Amazon Gets Slapped With Penalty As GOI Prepares To Tighten The Noose On Ecommerce Players!

In a recent move, the Indian Government slapped Amazon on its wrist for not mentioning the country...

Backed By First-Time Shoppers, Flipkart And Amazon Dominated Festive Online Sales in India

It seems like Flipkart and Amazon squeezed the most out of the month-long festive season in India...

One of the most widely used – third party Social gaming application provider, Zynga is pretending to take over the mobile social networking world. The firm’s latest acquisition from past one year shows some exclusive facts and figures.

Zynga’s present status:

Zynga is one of the top revenue providing company for Facebook. According to CNET news, the firm is  having more than 292 million monthly users who are actively indulging in Zynga gaming apps like CityVille, Zynga Poker, Draw Something, Hidden Chronicle, Farm Ville, Caste vile, Words With Friends, Empires & Allies, Scramble With Friends, Café World, The Pioneer Trail, Indiana Jones TM, Adventure World and the most famous of all Mafia Wars. In addition to this, Zynga is the third-party gaming application provider for Facebook which counts a healthy revenue from Zynga inc.  65 million users are daily players  and 22 million are mobile users. Currently in Zynga, 64,000 words related games are played; 43,000 pictures are drawn in the application; 38,000 play poker games; 250,000 gifts are opened by friends; 140,000 game turns; and more than 5,000 chat online. In addition to these, there are over 1 million active players per second and  2.8 billion social interactions take place per day, with 1.8 trillion minutes of play over the last three years.

Advertisements

 

In the year 2011 Zynga accounted for nearly one-fifth (19%) of Facebook’s total revenue and 15% revenue in the first quarter of 2012. 11% cash payment was paid by Zynga in 2011 and 12% in the first quarter of this year.

And I have already described that there might be a possibility of Zynga leaving Facebook in the future. Zynga launched its own web site, Zynga.org, to promote their games. Through Zynga.org, Zynga gamers raised more than $10 million. Meanwhile, recently Zynga has acquired many companies like OMGPop, Five Mobile (Toronto), Astor App Studio (New York), Page 44 Studio (Sanfrancisco) and Game Doctor (Germany). These companies relate to the mobile gaming zone. Indeed, it is also an evidence which shows Zynga’s next step towards the mobile (social gaming) zone.

Why Zynga is targeting mobile (social gaming) industries :

The latest iOS and Android mobile phone are being used by a huge number of audience worldwide.It’s a matter of concern that Zynga is targeting those folks who are spending a lot of time on Social  games on their mobile. As the social networking giant like Facebook and Twitter failed to cast eye-catching activity in mobile, Zynga might be taking the initiative steps in the mobile social networking field.

 

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

Google Is Dragged To Court For Spying On Employees And Firing Them!

It seems like Google is finally going to pay their dues for spying on their employees!

Exclusive: PhonePe Raises ₹5,000 Crore At A Valuation of ₹45,000 Crore

The digital payment company PhonePe has raised Rs 5,000 crore (approx $690 million) in a fresh round of funding. After the new...

Pre-Pandemic Level Job Recovery To Not Become A Reality Till 2024!

The COVID-19 pandemic led to millions of job losses all around the world. Now, while many reports suggest the global economy is...

Apple Mac Devices Are Being Affected By A New Malware Meant To Spy And Steal Information

If you are a Macbook user, then beware! There’s a new form of malware doing rounds on the internet and specifically targeting...

Decoding Slack Acquisition: A Move To Give Microsoft Taste Of Their Own Medicine?

The acquisition of Slack has left many surprised. The popular workplace messaging app Slack recently sold its business to...

The Launch of ATT Feature Will Make Apple-Facebook Privacy Feud Nasty

Apple's firm stand has itched Facebook's co-founder Mark Zuckerberg. Much of today's internet usage has become heavily...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This