Zynga Is On Its Way To Take Over Mobile Social Media Networking [Study]

Must Read

Net Worth Of Jeff Bezos Is More Than Combined Net Worth of India’s Top 10 Richest People!

Jeff Bezos and the phrase 'World's Richest Person' has become synonym to each other. But after the...

Search Engine Optimization In Digital Era: Look Beyond Traffic

Search engine optimization, aka SEO, plays a vital role in today's online world, especially if it's about...

The Sudden Rise In The Demand Of Refurbished Smartphones In India!

The new normal is changing the dynamics of the Indian smartphone industry. In the last two to...

One of the most widely used – third party Social gaming application provider, Zynga is pretending to take over the mobile social networking world. The firm’s latest acquisition from past one year shows some exclusive facts and figures.

Zynga’s present status:

Zynga is one of the top revenue providing company for Facebook. According to CNET news, the firm is  having more than 292 million monthly users who are actively indulging in Zynga gaming apps like CityVille, Zynga Poker, Draw Something, Hidden Chronicle, Farm Ville, Caste vile, Words With Friends, Empires & Allies, Scramble With Friends, Café World, The Pioneer Trail, Indiana Jones TM, Adventure World and the most famous of all Mafia Wars. In addition to this, Zynga is the third-party gaming application provider for Facebook which counts a healthy revenue from Zynga inc.  65 million users are daily players  and 22 million are mobile users. Currently in Zynga, 64,000 words related games are played; 43,000 pictures are drawn in the application; 38,000 play poker games; 250,000 gifts are opened by friends; 140,000 game turns; and more than 5,000 chat online. In addition to these, there are over 1 million active players per second and  2.8 billion social interactions take place per day, with 1.8 trillion minutes of play over the last three years.

Advertisements

 

In the year 2011 Zynga accounted for nearly one-fifth (19%) of Facebook’s total revenue and 15% revenue in the first quarter of 2012. 11% cash payment was paid by Zynga in 2011 and 12% in the first quarter of this year.

And I have already described that there might be a possibility of Zynga leaving Facebook in the future. Zynga launched its own web site, Zynga.org, to promote their games. Through Zynga.org, Zynga gamers raised more than $10 million. Meanwhile, recently Zynga has acquired many companies like OMGPop, Five Mobile (Toronto), Astor App Studio (New York), Page 44 Studio (Sanfrancisco) and Game Doctor (Germany). These companies relate to the mobile gaming zone. Indeed, it is also an evidence which shows Zynga’s next step towards the mobile (social gaming) zone.

Why Zynga is targeting mobile (social gaming) industries :

The latest iOS and Android mobile phone are being used by a huge number of audience worldwide.It’s a matter of concern that Zynga is targeting those folks who are spending a lot of time on Social  games on their mobile. As the social networking giant like Facebook and Twitter failed to cast eye-catching activity in mobile, Zynga might be taking the initiative steps in the mobile social networking field.

 

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

Global 5G Chipset Market: $22.41 Billion By 2026, Driven by 5G Smartphones

As the world has started shifting from 4G to 5G era, the global 5G chipset market has...

Launch Of JioMeet Will Make Zoom To Be The 60th Chinese App To Get Banned In India?

Today as soon as the launch of JioMeet was formally announced by Mukesh Ambani, the frontman of Reliance Industries, people quickly found...

Intel Invest in Jio Platforms: A Chance For Redemption In The Smartphone Market?

If you thought Mukesh Ambani was finally going to stop the stake selling spree in Jio Platforms after RIL was recently announced...

With The Launch of JioMeet Reliance Sets Its Eyes On Video Conferencing Market!

The race to dominate the video conferencing market has just become more interesting. As we are going through the...

Facebook To Shutdown Lasso, The TikTok Competitor: A Well Calculated Move?

By now almost everyone is aware of how Facebook Inc. (NASDAQ:FB) always attempts to copy every other popular app that tries to...

Net Worth Of Jeff Bezos Is More Than Combined Net Worth of India’s Top 10 Richest People!

Jeff Bezos and the phrase 'World's Richest Person' has become synonym to each other. But after the latest jump in the net...

In-Depth: Dprime

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

TikTok Is Facing The Wrath Of People Who Love It The Most

Ever since the popular social media app TikTok entered India, it has been growing very aggressively in terms of users. Within a...

More Articles Like This