Is Microsoft Looking To Make “Surface” An iPad Killer?

Must Read

Hands-Free Resources: How Businesses Are Using AR to Make Workplaces Safe and Productive

The role of efficiency and ease in the modern world has become forefronted when it comes to technology, particularly...

3 Most Common Mistakes Social Media Marketers Are Committing In 2016

In their quest for greater sales and increased ROI, the self-appointed “digital marketing guru” has lost touch with what...

NPCI’s Voice-Based Payment Solution Could Be a Game Changer

The National Payment Corporation of India (NPCI), known for developing and managing first of its kind Unified Payment Interface...

Microsoft has eventually entered into Tablet hardware manufacturing realm and it’s trying to make Windows 8 as attractive as possible. It seems from the company’s strategy that it has targeted to businesses and obviously, it will try to carve out Apple’s dominance in Tablet segment. If the company is going to launch its own Tablet then what should we consider about the company’s move for its hardware partners?

Indeed, there’s a linger discussion, could Microsoft proof itself as potent viable in the Tablet space? Although, it’s not the first time  when Microsoft has introduced its own hardware, prior to this, it has already introduced Zune and Xbox. However, Zune has somehow remained successful, on the other hand, Xbox has already proven itself in the market.

A senior analyst at Forrester Research–Sarah Rotman Epps–said, “This product line marks a crucial pivot in Microsoft’s product strategy. It blends the Xbox first-party hardware model with the Windows ecosystem model. It puts the focus on the consumer rather than the enterprise. And it lets Microsoft compete with vertically-integrated Apple on more even ground.”

Microsoft has wrapped out two types of keyboards (doubles as screen cover with brilliant touch) for the Tablet. The device has ability to stand along built-in kickstand and it could be used as laptop. The physical keyboard for the Tablet, lack of camera and focus on MS Office environment are clearly depicting that Microsoft has targeted to businesses.

Advertisements

Microsoft is currently focusing on its core Office Suite business that’s why it has included Keyboard in its Tablet. The company has endeavored to provide better experience of touch-based computing on the device. But, there is questions, how Microsoft partners are reacting to the launch of ‘Surface Tablet’? In this context, Microsoft is not pressurizing to its hardware partners, the company is trying to set the bar higher for its hardware partners by launching their own Tablet.

I think, Microsoft has not designed “Surface” just for killing to iPad, it is creating a baseline for Windows 8 Tablet. It’s is creating a baseline for hardware partners like HP, Dell and other. Here, the company is rendering priority to quality products, which could be seen in its colorful Metro UI Windows 8 Tablet. Surface will integrate top-selling Xbox game console and Office suite applications.

The company is facing a fierce competition from Apple and Google in mobile and desktops segment, while in game sector, its main rivals are Sony and Nintendo. Indeed, a quality Tablet from Microsoft will compel Android and Windows hardware partners to improve  and innovate their products.

However, it’s not an easy task for Microsoft to provide a stiff resistance to Apple’s Tablet business. iPad has made its penetration in the global market for over two years. I accept that Microsoft has years of experiences in software field but it’s still nascent in the hardware era. On the contrary, iOS platform is also affluent in applications and features. Besides these, price of the device could also play vital role in the shipments. Yesterday, citing to other source, DigiTimes has reportedly stated that Windows 8 Pro-based Surface Tablet (with Ivy Bridge Processor) would be cost at least US$799, while Windows RT-based model (with Nvidia’s Tegra 3) will be priced above US$599. At present, price of the device is even greater than reduced price of iPad 2 (starting from $399). Undoubtedly, the Tablet has not be designed for those users who love low-price media Tablet.

It’s pretty clear, Microsoft has designed the Tablet for specific users. However, the company might have an intention to demonstrate the Tablet to professionals and business users that how effective the Tablet is. There might be a possibility that an impression of the Tablet among businesses could create an environments for Microsoft’s hardware partners. But, the Tablet could not lure a significant number of users those are looking for low-priced media content Tablet. Really, it’s ridiculous to think that Microsoft’s surface Tablet could kill Apple’s iPad.

Advertisements

2 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Happy Birthday JRD Tata: The Father Of Indian Aviation

On this day, July 29, 1904, the enterprising legend was born who started working at TATA (his uncle Jamsetji Tata's firm) as...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This