How Apple And Google Are Killing Standalone GPS Devices?

Must Read

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming...

Reliance Jio Set To Blitz The 5G Smartphone Market With Jaw-Dropping Price

Cometh the revolution, cometh Reliance. This time the price of 5G smartphones under the radar of Reliance.

Apple iPhone 12: Not For India And You Must Not Fall Prey To Apple’s Marketing Machine

The cat is out from the bag, finally! Apple iPhone 12 has launched in the most sophisticated...

Apple is currently working on its 3D map projects –modeling for buildings and Terrain data. Apple has dealt an agreement with one of the world’s leading automotive navigation system manufacturers, TomTom. The standalone GPS device manufacturer will provide Map and related information to Apple in forthcoming days.  Apple’s new mapping app is compatible with voice integrated application Siri and 3D features. Last Week, Google also hosted its map event, where the search engine giant showed off  new interface and features for its mapping app. An important point is here that Android users can also download an offline map for their device. There’s a big question, will an endeavor of Apple and Google swallow dedicated portable GPS device business?

Smartphone adoption are substantially augmenting, with the similar fashion, third party mapping apps are also flourishing around the world. Apple’s latest strategies with iOS 6, affluent availability of third party navigation apps and adoption of navigation system by automaker have threatened to the business of standalone GPS devices. At present, Apple and Google are working on an efficient voice-enabled GPS navigation. However, Android users have been using Google’s integrated turn-by-turn navigation for number of years.

It’s true, Apple and Google’s “mapping and navigation apps” are pulling out the business of experienced portable GPS device manufactures. Since an announcement of Apple’s Map at WWDC event, the stock price of one of the world’s largest GPS device manufacturers, Garmin, dropped by 10% for the day. In addition to this, a market research firm “NPD” has reportedly stated that the market share of experienced navigation device manufactures–Garmin and PND– have continuously been deteriorating year-over-year—-two year ago their sales down by 9%.

Advertisements

Garmin told in a statement, “We’ve been competing successfully with free navigation on Android phones, and through third party apps also on the iPhone, for a couple of years now. We think that there is a market for smartphone navigation apps, PNDs [Personal Navigation Devices] and in-dash navigation systems as each of these solutions has their own advantages and use case limitations and ultimately it’s up to the consumer to decide what they prefer.”

However, it has been noticed that smaller screen sizes of most Smartphones are not suitable for automobiles use—it’s unsafe for driving. Apple wants to optimize its navigating app by gathering information related to local point-of-interest search and it has also listed over 100 million business. The company has teamed up with Yelp in order to access local information about more than 100 million businesses worldwide. Apple’s new mapping app will offer turn-by-turn driving directions and will also highlight real-time traffic congestion.

Indeed, Apple and Google are endeavoring to make the app more innovative by adding voice-enabled features and 3D effects. These navigation apps are going to frame a new definition for mapping. Undoubtedly, these apps have intensified competition in the navigation segment.

5 COMMENTS

  1. Hello! kefddak interesting kefddak site! I’m really like it! Very, very kefddak good!

    Advertisements

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Can Facebook Be Trusted For Newly Announced Hosting and Shopping Services?

Every coin has two sides. For Facebook Inc. (NASDAQ:FB), the positive side says that it has launched...

When the Going Gets Tough, the Tough Gather Online

Tech shows; we all know them, love them, and wish we could get to them. Unfortunately, that's not always possible. Or is...

Flipkart, Amazon Hurtle To Secure Their Slice in Aditya Birla Fashion

The battle conch for the festive season has already been blown. Now in a bid to take control of a new frontier,...

Jio Pages: The Indian Browser Reliance Is Betting On Now!

Looks like Reliance wants to establish Jio as a synonym of technology. After launching a fleet of Jio products in the last...

Less Than 5% Internet Users In India Have Netflix Subscription

The third-quarter earnings report of Netflix is out; The streaming giant beats the Wall Street expectations in terms of revenue but fell...

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming giant is exploring options to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This