Social Media has enhanced every individual’s thoughts by making it more democratic, open and transparent. Both, Facebook and LinkedIn, are in the top of the stack by adding more people on to its base. The two biggest online networking websites Facebook and LinkedIn are competing neck to neck to achieve their standardized place in their respective industry. LinkedIn is more popular among the intellectuals and professionals and Facebook is much adorable among the fun lovers.
‘LinkedIn’ launched its enhanced company pages function that allows the users to suggest the company to their followers. However, ‘Facebook’ offers larger audience, with more than 901 million users worldwide, compare to ‘LinkedIn’s user base of around 150 million members. Facebook becomes the first job search platform with 65% of candidates, ‘LinkedIn’ in second place with 63% and ‘Twitter’ is having only 16%.
Recruiters prefer LinkedIn to hand pic their candidates, rather than to go for Facebook long recruitment process. However, it is quite amusing to know that, besides 90% of LinkedIn users only 26% users have registered in LinkedIn as its premium account holders (There is no premium membership account required for Facebook). An Infographic from Lab42 reveals that 39% users are using premium accounts while 26% of users are paying $ 20 for their LinkedIn accounts, monthly. A large amount of users, nearly 32% are using their accounts once in a week and 6% users are going through with it less that once in a month.
Bellow Infographic from Lab42 shows some exclusive features of LinkedIn users with the above Facts and figures: