Something seems weird here; the mobile phone market is expected to grow sluggish this year compare to the prior year. A research Analysis firm “IDC” has reportedly stated that 1.8 million mobile Phones will be shipped by vendors this year across the world, an insignificant growth of more than 4% Y/Y. It’s the lowest growth since 2009 due to significant plunge in feature Phones demand and brinkmanship of the global economy.
However, a declining demand of feature phones will be offset by Smartphone shipments, which is expected to grow 38.8% Y/Y. IDC has also reported that mobile handset shipments would reach to 2.3 billion by 2016. However, the demand of feature phones is estimated to be mounted down by 10% compare to the prior year. Despite of this, 61.6% of total mobile handsets shipped this year will be feature phones.
The conception about the mobile devices –as “calling and texting” assistance–is changing. Now-a-days, mobile handset users are using their device for smart activities including career, searching job and economic prospects. On the other side, 686 million Smartphones are expected to be shipped this year due to high carriers subsidies, lower-cost data plan and ‘decrements in average selling price and component costs’.
Senior research analyst at IDC’s Mobile Phone Technology and Trends team, Ramon Llamas, said, “Underpinning the smartphone market is the constantly shifting OS landscape. Android will maintain leadership throughout our forecast, while others will gain more mobile operator partnerships (Apple) or currently find themselves in the midst of a major transition (BlackBerry and Windows Phone/Windows Mobile). What remains to be seen is how these different operating systems — as well as others — will define and shape the user experience beyond what we see today in order to attract new customers and encourage replacements.”
Undoubtedly, from the above chart–provided by IDC–, it’s quite clear that Android will sustain its supremacy among most shipped Smartphone OS over the course of the five-year forecast period. Indeed, Samsung will play a crucial role for the global proliferation of Android. Likewise, iOS will also maintain its growth swift, but we could see a smooth decline in its market share by 2016. iOS needs to make its strong penetration in emerging markets for proliferation of its market share.
However, this time Windows Phone/ Windows Mobile is struggling for its global presence but it will soar its market share up to 19.2% by 2016. Leveraging Nokia’s strength, the OS could make its strong foothold in the emerging markets.
Really, BlackBerry OS will have to pass through with rough patches to sustain its worldwide presence. Users in the emerging markets are still seeking for a reliable messaging device and I think, BlackBerry will be a better option for them. However, a slight decline in BlackBerry’s market share might be seen in 2016, down 0.1% compare to this year. On the contrary, Nokia will endeavor to shift Symbian dogmatic to Windows Phone platform.