Mobile Market Share Between Jan-April 2012: Every Second Smartphone Was Android !

Samsung and Android

Previously, I have described that Samsung was at the top in the mobile handset manufacturing in the U.S market in January of this year , while Android was leading in the mobile OS segment. A research analysis firm “ComScore” conducted a study on more than 30,000 respondents in the U.S in three months period ending April of this year. The study has revealed that Samsung dominated once again among OEM and Android sustained it supremacy in the OS segment. According to the report, every second Smartphone in the country was powered by Android. In terms of Smartphone platform, Google’s Android was at the zenith with 50.8% market share in April of this year, up 2.2% compare to January 2012, followed by Apple, RIM, Microsoft and Symbian with 31.4%, 11.6%, 4.0% and 1.3% share respectively. The market share of RIM was plunged by 3.6% in April of this year compare to January, however, the market share of Microsoft and Symbian have also declined by 0.4% and 0.2% respectively during the same stint.

Samsung was ahead in the top mobile OEMs with 25.9% market share in April of this year, up 0.5% compare to January of this year, followed by LG, Apple, Motorola and HTC with 19.2%, 14.4%, 12.5% and 6.0% respectively. However, market share of LG, Motorola and HTC was dropped by 0.5%, 0.7% and 0.4% respectively during the three months period.

In the U.S, text messaging had been dropped to 74.1% in April 2012 from 74.6% in January of the same year. On the contrary, downloading of apps, browser accessing, gaming and accessing of social networking site or blog were increased during the same time period.

It’s pretty clear from the study that the market share of top vendors (Apple, Google and Samsung) are continuously increasing day-over-day. On the other hand, the market share of some other vendors such as Microsoft, RIM and HTC are uniformly deteriorating. This time, it’s not possible for Microsoft and HTC to contend Samsung’s Galaxy SIII model —has got 9-million pre-orders within one months period of its unveil–, while Apple is currently working on its iPhone 5.

Image credit: ComScore

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