Nudity or Glamour; by hook or crook, the main aim of the advertisers is to encrypt the idea of brands deep into the mind. It’s human tendency that if a same thing is seen again and again, we tend to memorize it automatically. Google is probably up with similar strategy by acquiring domains like .google, .lol, .youtube, .doc. Already there are a list of such domains in the cyberspace.
Google is going to hit the world with its new domain species and as per Ad Age, Google is opting for more than 50 new Top Level Domains, with each costing around $185000, making it a $9 million for domains alone. I guess its going to be difficult remembering domain names (LoLs). According to Internet Corporation for Assigned Names and Numbers (ICANN), over 1900 applications have been received and the list of TLD’s will be published on 13th June. Its going to be a war for the acquisition of domains.
It was stated in Google’s Blog that:
“We want to make the introduction of new generic TLDs a good experience for web users and site owners. So we will make security and abuse prevention a high priority, work with all ICANN-accredited registrars and work with brand owners to develop sensible rights protection mechanisms that build upon ICANN’s requirements.”
Pros of new domain names:
- Easier to remember.
- New Google Trademark.
- Business, Business, Business.
- Could come in handy to improve the “The knowledge graph“.
- Reduce search results competition amongst enterprises.
- Could help segregate blacklisted websites.
- Create a new space for branding.
Will the new Domain Names help categorize web pages globally? For example .youtube domain will be helpful to improve the user experience and can increase the ease in identification of YouTube channels and genres. It’s a curiosity whether these domains will prove to guide the web surfers and serve the purpose well or lead them into utter confusion?