India: 93% Android Smartphone Users Access Social Networking Sites On Their Mobile Phone [Survey]

Must Read

The Grim Reality Of Indian Startups: Only 12% Left With Cash Runway of Less Than One Month!

Previously, in the month of April when the lockdown was still in effect, Dazeinfo reported how the...

India-China Tussle May Result In Massive Job Losses

The Sino-Indian border dispute has been a hot topic in Indian news and media ever since it...

Upskilling Is Mandatory As 72% Companies Have More Than 25% Roles At Risk!

The COVID-19 pandemic has led to businesses around the world facing unprecedented amounts of disruption and change....

A significant number of rumors are speculating that Facebook might launch its Mobile Phone next year. Currently, more than 83 million users around the world are accessing the social media network on their mobile devices through Facebook mobile app or mobile-optimized version of the website. A research analysis firm has revealed that users are spending an average of 441 minutes of their time on Facebook every month. Smartphone users’s engagement on Facebook is quite higher than other platforms and it’s also considered as most popular apps on the Android and iOS devices.

Besides, an access of Facebook app on mobile devices is increasing in the emerging markets with galloping pace day-by-day. India has become second largest country in terms of Facebook user after the U.S., followed by Indonesia and Brazil respectively. Recently, I have elaborated that 48.87% folks in India are accessing internet through their mobile devices especially through web-enabled feature phones.

A research Analysis firm “Nielsen” has reportedly stated that 93% Android Smartphone users in the country are accessing social networking sites on their mobile devices. In the country, Facebook has become one of the most popular Smartphone apps, second after searching engine.

Advertisements

In India, folks use to access the social networking site via FB App, installed on their Smartphone,–which provide a seamless access of the social networking site on mobile devices. The above chart is clearly demonstrating that users are accessing Facebook five times higher on their mobile device compare to its nearest competitor Google+.

Surprisingly, one out of three Facebook users does not use any other social networking site on their Smartphone. According to the survey, in April of this year, users access “Facebook” an average of 17 days out of 30 days, and an average daily time spent on the app was 12 minutes per user in the month.

Undoubtedly, a rapid growth of social media and strong adoption of Smartphone have influenced social networking sites on mobile phones. However, to monetize mobile Facebook app, is one of the major challenge for the social networking site.

Image Credit: Nielsen

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Qualcomm Ventures Invests In Jio: A Masterstroke To Dominate 5G Market In India!

If you thought Reliance’s hot streak of selling stakes in Jio Platforms was over after 12 deals...

The Success Of TikTok Alternative Apps May Be Short-Lived [STUDY]

After the Indian Government, in a bid to take a stance against China, banned TikTok and 58 other Chinese apps, the popular...

India’s Flourishing Gaming Sector: What’s Driving The Growth!

The Indian gaming market is one of the fastest-growing gaming markets in the world. In 2019, the number of gamers in the...

Employee App: Companies Must Have To Thrive In The New Normal

With all the advancements in technology, managers and business owners seem to be taking note. Far too many believe that traditional methods...

India-China Tussle May Result In Massive Job Losses

The Sino-Indian border dispute has been a hot topic in Indian news and media ever since it escalated to unprecedented levels back...

Apple iPhone Has A Serious Technical Issue That Is Annoying Users!

Apple aficionados beware! It is recently learned that iPhone devices have an extremely annoying problem and Apple has confirmed it.

In-Depth: Dprime

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

TikTok Is Facing The Wrath Of People Who Love It The Most

Ever since the popular social media app TikTok entered India, it has been growing very aggressively in terms of users. Within a...

More Articles Like This