In sales perspective, Pinterest is pinned in most customers mind and now its on a Roller-coaster ride to overtake Twitter in near future. Pinterest, till now has benefited many small and large-scale business industries and e-commerce websites. Based on the daily active users and referral traffic, Pinterest is the 3rd most popular social networking website in the world.
Following is the top visited Social Networking websites ranked by US total visits by Experian Marketing service
There is a neck to neck competition between Pinterest and Twitter where there is a tie of 3.6% of referral traffic pertaining sales. It’s amazing to know that things on Pinterest with price tagged to it gets 36% more likes than the non price tagged pins.
Customers referred by Pinterest are 10% more likely to buy expected products. At least it is vague to the customers about what they exactly want via Pinterest.The average order in Pinterest is $80, which is more than that of Google, Amazon, Yahoo, Bing, Facebook, Youtube, Vimeo and Twitter as shown in the infographic below.
Brands like Boticca and Home & Gardens have more followers on Pinterest than Twitter and Shopify an E-commerce website is no exception to that. Following is an interesting Infographic about how Shopify Stores pinned revenue to its pocket via Pinterest: