Mobile Web Traffic Accounts 20% In The US And Canada: [Study]

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In the beginning of this month, I have described how mobile devices account 10% of total worldwide web traffic. A research analysis firm “Chitika” has revealed, in the U.S and Canada, mobile devices are accounting 20.2% of the total web traffic. Astoundingly, traditional PCs are still dominating over 79.8% of  total web traffic.  In the US and Canada, web traffic generated by Smartphone and Tablet are 14.6% and 5.6% respectively.

However, web traffic created by Windows Phone in these countries is just one third as much as of Blackberry devices. Undoubtedly, Windows Phone has just 1.7% market share in the Q1 of the fiscal 2012 in the U.S compare to 11.6% of BlackBerry in the same period, but thanks to Microsoft’s effective web browser, pull out the user for web surfing on mobile devices.

As per study, internet access through Tablet and mobile handsets reaches to peak at the evening time. The reason is pretty clear, this is the time when user leaves the PC device for personal life and other activities.

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It’s not awe-inspiring to hear that Apple accounts 95% web traffic in the Tablet segment, holding 72% of the market share compared to Android having just 26% share.

In terms of desktop web traffic, Windows devices account 85% of mobile traffic in these countries, while just 13% is steaming out from Mac devices.

Mobile web traffic is continuously increasing year-over-year due to strong proliferation of Smartphone, up 42% in the first quarter of the fiscal 2012 compare to the same quarter of the prior year. The total shipments of the Smartphone in the last quarter was 144.9 million. Surprisingly, In India, users are often use their mobile devices for internet access–48.87% of total web traffic is generated by mobile devices in the country.

In one of the previous articles, I have explained how mobile web traffic is increasing worldwide. Until first quarter of the fiscal 2012, mobile traffic increases by 192.46% in Asia compare to the same quarter in 2010, while it reaches to 155.59%, 183.43% and 69% in the Africa, Europe and North America respectively.

source: Chitika

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Via: All Thing D

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