Due to the exponential growth of social network titan Facebook and search engine deity Google, the future of the mobile SMS revenue is in jeopardy. It is obvious now a days that people are flocking over to Facebook and Google for day-to-day chatting or interaction. Gone are the days where people mainly depended on SMS to communicate, especially with the pricing of SMS and the free service of Facebook and Google on the contrary. The following are the facts that is causing Mobile SMS revenue to shunt down.
After the introduction of Facebook in 2003, it was then free to send any messages, for which the Mobile Giants are biting their nails. Now often people are found chatting on Facebook via Mobiles, PC, Laptop or iPad. Now currently Facebook has more than 901 million subscribers. With facilities like chatting online who would want to spend money over texting each and every member in one’s circle. Moreover, people can video chat for free in the front camera enabled mobiles.
Users are so busy over Chatting, Liking, Sharing photos, Gaming and exploring new apps that they have hardly little time left to SMS.
Demerits of SMS over Social Media:
- SMS is limited to 140 or 160 characters globally per sms.
- Cost per sms, especially on roaming and festivals.
- Video chat not possible.
- Sharing of videos, animation, pictures and music not possible.
- sms limitation per day as per TRAI.
- confusion due to the sms language.
With Google stealing away the Mobile SMS market invisibly, following are the Google products that are held responsible for:
- Google talk
- Google Hangouts
- Google +