Indian Teleshow “Satyameva Jayate” Creates Buzz: 86% Active Mobile Users Contribution + 23,000 Twitter Followers In Two Weeks [Study]

satyamev-jayate feature

Bollywood star Aamir Khan’s debut Indian teleshow “Satyamev Jayate” is now at the zenith of its popularity. The first episode of the teleshow was aired on May 6 and second on 13 May of this year on Star Plus India. The episodes were based on the social evil such as “female foeticide” and “child sex abuse” respectively. The controversies are growing across the country since the air of first episode. The bollywood actor solicits user for extensive participation so that “Satyameva Jayate” team could project the real stats to the government authorities what folks are demanding across the country. User can also send their video on the original website of the teleshow  so that “the team” could understand what they really want to express.

We have studied about the growing stats of the teleshow in two weeks period. After subtle investigation, we came to conclusion that the teleshow has really strong penetration over social networking websites. The chart (below) has been provided so that one can easily understand how the teleshow has attracted 12,529 followers on Twitter within a week after the air of its first episode on May 6 of this year.

During the teleshow, you might have noticed that Aamir insists viewer to send SMS (which costs RS 1) for charity . However, SMS privileges are available only on some selected networks such as Airtel, Aircel, Idea, Reliance (GSM and CDMA), Tata Indicom, Tata Docomo and Vodafone. A report has stated that 86% active mobile users of the country have taken participation in the SMS campaign.

The bollywood star also says during the teleshow that Rs 1 contributed by viewers through SMS will be send to charity firm “Snehalaya” after deductions of some government taxes. User can also send more than one SMS if they want to do more welfare. The video (below) has been provided for viewers in order to explain how to send SMS and donate money through your mobile handsets:


There might be a question if the money is sending to charity firms through SMS then why the government  is deducting tax?

The reason is quite obvious that the short codes for some special purposes are mandated by the TRAI. There might be a possibility that the authority has not yet got any information about the purpose of the short codes included in the teleshow. Undoubtedly, the government tax deducted on the SMS will also be funded to charity organization across the country. Besides, Reliance Foundation is also a philanthropy partner of the teleshow. See the image for further investigation:

Anyway, Satyameva Jayate is one of the Indian social reform teleshows, and Indeed, it is the demand of the time. Folks are participating with great enthusiasm across the country. Indeed, we can not ignore the role of social media networking sites, mobile subscribers  and telecom carriers for making the show distinguished.

Image Courtesy: Twitter Counter

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