Squadmail: An Attempt To Revolutionize The Electronic Mailing System [Startup]

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The e-mail is one service which precedes even the Internet, it in fact contributed and acted as a tool that led to the creation of the Internet as we know it today. It has with stood the test of time, considering that the standards for encoding email messages were proposed as early as 1973   and even today it remains an important communication medium in the age where several technologies have bettered it. So if someone came up with an alternative or rather an improvement to e-mails, how well will that product be received? we will find out pretty soon, in fact as soon as now.

Enter Squadmail– a Berlin start up that is bringing a shared, cross-client e-mail service which would let you use the e-mail in a more collaborative environment. The service goes into public Beta on Tuesday, that’s May 9th 2012.The service has already been tested privately and has achieved more than satisfactory results.

“Just two months after sending out the first invite to a corporate user and with $0 marketing spending, we recently acquired the 500th company (with many more on the beta wait list right now),” says, Squadmail co-founder Philipp Mayer

Let’s try and reason how there service is different from the everyday e-mail that we have all grown up using. For starters, the e-mail uses the popular store and forward model, and when it comes to group e-mails, you have the options of Forwards and CCs. This is not a how-to guide on using e-mails so I wouldn’t go into any further details of how the e-mail is stored and forwarded but I can tell you that Squadmail’s services could come in very handy if you are a corporate user. Squadmail’s model allows you to have one common folder for group e-mails, which is the reason why the company fondly calls it Dropbox for e-mail.


Squadmail encourages collaborative e-mailing.

The idea behind Squadmail is pretty simple it creates and syncs folders that are shared between IMAP mail servers, making the choice of e-mail client irrelevant. Each folder gets its own email address, and users can drag emails from their personal folders into the shared folder, which serves the intended purpose of removing the need for CCs and forwards, which can create quite a mess because the user has to sort his multi-party mails on his own, while in Squadmail, the folder is shared and hence allows for a collaborative sharing environment. And here are the three best things about Squadmail:

  • It doesn’t require any downloads or software,
  • it will work with all e-mail clients,
  • and during synchronization the entire process in SSL encrypted which ensures safe login for users of any e-mail client.

Right now the Company’s biggest market seems to be the U.S. , as the private testing period has revealed, but we can expect this to become a global phenomenon soon.

“Right now, Germans make up less than 10 percent of our user base with a steadily declining share and U.S. users are rapidly approaching 50 percent,” –  Philipp Mayer

GigaOm reported that up to two thirds of business users’ folders are shared with email contacts, with on average three people sharing each folder. And the remaining third is used by just the one user, those who use the folders for Bacn mail.

A screenshot from Squadmail's service.


Watch out for Squadmail, it just might change the way you collaborate with your colleagues at work or with friends in a SoHo network at student hostels or rental apartments, collaborative sharing gets a whole new dimension with Squadmail, even the tagline used by the company – “Enjoy Email Again”, says a lot about the service they are offering.  I propose that you be an early adapter of this service and check out the Beta Release.



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