Last month, Airtel launched 4G services in Kolkata and promised to launch 4G services in Bangalore within 30 days. So, Airtel has kept its promise and launched 4G services in Bangalore yesterday. It’s well-known that the telecom giant has licenses to roll out its 4G services in only four circles such as Kolkata, Maharashtra, Bangalore and Punjab. Now, it has rolled out 4G services in two of its circles and endeavoring to launch the services in other two circles. Anyway, Airtel has become an initiator to launch 4G services across the country.
Yesterday, the company introduced a 30GB data pack planning, for getting such offer, subscribers would have to pay Rs 2,999. However, the company is also offering the existing planning, which were introduced in kolkata last month, along with 30 GB data pack planning, announced yesterday. The carrier is also privileging cashback for the CPE/Dongle with RS 1,999 and Rs 2,999 plans–the main idea behind this is that the telecom vendor wants to provide at least device in order to access 4G services at introductory level.
The carrier is offering 10 movies titles at the free of cost to customers for the first month, however, from next month onwards, they will have to pay a monthly subscription of Rs 149 for watching unlimited movies. Presently, the carrier is offering 35 movies in its catalogue, but users need not to be worried because the telecom vendor has revealed that it will add new movies in catalogue list. However, comeback of Mukesh Ambani after a long gap in telecom segment might jeopardize to the business of Airtel, because Reliance is planning to offer 1GB data plan in just Rs 10, which is one-tenth of existing 3G services plan in India.
Bharti Airtel’s CEO of India and South Asia–Sanjay Kapoor–said, “As seen the world over, the total data usage is exploding and is doubling each year to grow to nearly 3.6 hexabytes by 2014. With the launch of 4G, India will move from being a follower in technology to matching the world in this domain.”
In India, Bangalore has become second city where 4G services has been introduced. However, Reliance is only the player at the moment having 4G spectrum on Pan-India level, that means it does not need to make any roaming agreement with other players to provide 4G services across the country. There are some other players such as Tikona and Aircel, which are expected to launch its 4G services later this year.