iOS Dominates Over Android In Mobile Gaming Revenue In The U.S. And Europe: [Study]

Must Read

Can CBD Gummies Be Beneficial For College Students?

College students often feel more pressure than they have ever—or will ever—feel in their entire lives. Many students are...

Facebook’s Clubhouse Clone Is Finally Launched, But There Is A Twist!

In a bid to compete with Clubhouse and its rising popularity in the social media space, Facebook has finally...

What is the Value of Auditing a Marketing Campaign?

As a general rule, reviewing business best practices is not considered an exciting task. Rather, most business leaders would...

Users often use their mobile handsets for playing game worldwide. Now, the U.S. and European countries have become a big market for mobile game revenue generation. A market research firm “Newzoo” has recently studied the mobile gaming ecosystem in the U.S. and European countries such as Germany, France and the U.K. For study, the firm included 17,000 respondents (from involved countries) along with the monthly database of Android and iOS game revenue, and also gathered an information of downloaded data of 200 grossing games in these countries (involved in the survey) incorporation with “Distimo”.  The firm has stated that mobile gamers in the U.S.  increased to 101 million in the March of this year compare to 75 million of the prior year. In the US, 69% of users were playing games on their Smartphone in Q1 ending March of this year, while 21% users were playing on their Tablet. The number of paying players grew 35% to 37 million year-over-year. In the U.S, mobile gaming accounted another year of double digit revenue growth. Mobile gaming revenue from iOS devices during the study period ending in March of this year was higher compare to Android devices in the involved countries. The market research firm has also reported that American player spent five times more on iOS devices compare to Android.

In the U.S, 19 million users were playing game on their iPhone in Q1 ending March of this year, accounted 28% of all Smartphone gamer across the country, while 19 million gamers played game on iPod Touch. In the Tablet gaming space, 12.7 million American played games on iPad, dominated 60% of total Tablet share during the study period.

As per the data retrieved from three stores combined (iPad, iPhone/iPod App Store and Google Play) of top 200 grossing games downloaded during the study period, iOS accounted 84% of revenue in March of this year.


In the U.S, the gaming on regular phones declined in Q1 of this year from a year back, only 19% users were using their devices for playing games, whereas, the figure was quite higher in France, where 34% users were still using feature/regular phone for playing mobile games. The firm studied that 69% and 75% users in the U.S. and U.K were respectively using their Smartphone for playing games. It’s quite clear from the above stats that users in the U.S. and U.K. are substantially switching from feature phone to Smartphone. However, Android accounted 16% of total revenue in the U.S., while it was just 6% in the U.K, which was the lowest compare to all other countries involved in the study. Mobile game revenue from Android is somewhat higher in the U.S compare to the U.K. due to strong penetration of  Kindle Fire tablet, 17.4 million active Kindle Fire users in the U.S.

Source: Newzoo


Please enter your comment!
Please enter your name here

Latest News

Bitcoin Hits Record $1.2 Trillion Market Cap: Much Faster Than All Top Tech Giants

Fueled by consumers' rising interest in cryptocurrencies and institutional buyers, bitcoin has touched an all-time high value of a...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This