Regulators Scrutinize Apple’s “New iPad” In The U.K, Australia And Sweden

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Last week, Australian regulators lashed out Apple for misleading consumers with false promises. The regulators claimed that the company had misinterpreted its new 4G iPad through advertisements in the country. Despite of these promises, the users are still stuck with HSPA and HSPA+3G networks in the country.  However, Apple announced to offer refunds for unsatisfied Australian ‘new iPad’ owners those felt that they were misguided by the company on the 4G compatibility.

Now, BBC has informed that the regulators in the UK are also not satisfied with the company. According to the regulators, the company is not complying the agreement, which the regulators have made with the company for 4G capabilities in the UK. BBC has also stated that new iPad is not compatible with 4G networks in the country as the company is advertising on its UK-based website.

The regulators have received dozens of complaints related to the issues of iPad 4G compatibility. However, the regulators are saying that they have resolved some of those complaints by doing some modifications in advertisement after a discussion with the company.

As per BBC report, numbers of complaints are even suggesting that the company should withhold the ads of its ‘4G compatible new iPad’ in the country. However, the Advertising Standard Authority (ASA) approached Apple to remove all those references which are related to 4G and edit all those videos which are currently displaying 4G contained in the device.

In the US, Apple’s website is still offering consumers to buy a Wi-Fi +4G version of iPad. But situation in the U.S and UK are somewhat  different. Recently, a footnote has explained that Apple’s new iPad 4G LTE are very efficient on some networks in the United States and Canada.

However, the frequencies employed for the networks in the U.S and Canada are different than those are used in Britain and the rest of Europe. That’s why, it is difficult for new iPad to work efficiently in Europe with the current configuration as it’s working in the U.S. and Canada. Presently, Apple is preventing itself from responding to any questions from the U.K regulators.



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