In the U.S, three out of five adults own Smartphone till February of this year. Previously, a report stated that the U.S. tablets owners are more likely to pay for media contents in Q4 of the last year in the U.S. They are very passionate about mobile apps downloads, movies videos , and eBooks contents on their Tablet devices. According to the report, 62% of the Tablet owners across the country paid music contents on their devices, while the percentage was very low in the other countries such as Italy, the U.K and Germany. But, a recent report from an analysis firm “Parks Associates” has stated that two-third of the U.S users are not willing to spend more than $50 per month for mobile data plan on their devices. Almost 50% of Smartphone users in the country even do not know how much mobile data they use each month on their device for the purposes.
Director, Mobile Research, Parks Associates–Harry Wang–said, “Operators need to create new value propositions for their data services. U.S. consumers are accustomed to unlimited data use for one fixed price. They are reluctantly embracing the capped data plan tiers, but they have high price sensitivity and will rebel against byte-tracking. Operators need to shift consumers’ perception away from raw data to the experience created by their data services.”
The research analysis firm has also said that 90% of Smartphone users in the U.S. have downloaded average two apps per month since the purchase of the product. According to the firm, consumers are expected to spend over $14 billion on Smartphone apps downloads worldwide in 2012.
Presently, consumers are demanding more numbers of services at the nominal price. These can only be promoted if operators will offer popular apps and services including TV, Music, books, newspaper and social activities at the nominal charges across the country. Indeed, it’s the time for operators to understand users requisites rather than to charge for per megabyte of downloading. However, operators need to improve their strategy to generate revenues. It’s really very difficult for moving mobile users to used offered plans.
