The U.S: Consumers To Spend $6.7 Billion On Mobile Apps In 2012 [Study]

mobile media consumption feature

Earlier, we have discussed how mobile media revenue is being outperformed this year. It’s expected that the global mobile media revenue might reach to $150 billion this year due to strong participation of consumers and advertisers. Previously, we have also debated how mobile apps and music streaming are going to be bullish towards the global mobile media revenue in 2012. Astoundingly, more than 23 billions apps were downloaded in the last year and it’s expected to be downloaded over 32 billion this year. According to a report, mobile media consumption revenue from consumers and advertisers are expected to reach $138.2 billion and $11.6 billion till the end of this year. While we are talking about the global mobile media consumption, name of the US spontaneously come into our mind. Undoubtedly, a discussion over mobile media consumption without the US is futile.

Indeed, the US media economy is going to outburst the global mobile media market growth this year, which is expected to reach $38 billion, a 22.1% increase compare to the prior year. In the U.S, consumer mobile spend is expected to account 15.5% or approximately $33.7 billion to the global mobile media revenue–which has been projected to be increased by 13.4% this year. In addition to these, advertiser spend on mobile media is also projected more than double in 2012 compare to the prior year.

It’s estimated that the U.S. consumers are going to spend $6.7 billion on mobile apps this year, which is 20% of all consumers mobile spend in the country, a 24.6% increase over 2011. In terms of mobile advertising revenue, it’s expected to reach $1.2 billion this year, a 118% increase over 2011.

The apps ecosystem of the country is quite impressive and it’s expected to increasing with galloping swift this year. That’s why, in-apps advertising revenue has been speculated double compare to mobile web display in 2012. Likewise, an amount of revenue from social networks has been estimated $412.7 million in 2012 or $3.48 per user during the year.

Source: Strategic Analytics

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