The U.S: Consumers To Spend $6.7 Billion On Mobile Apps In 2012 [Study]

Must Read

Skeletons in the Closet? Google-Facebook Involved in Secret Online Advertising Deal

If you can’t beat ‘em, join ‘em. And when two titans happen to decide upon an alliance,...

A Majority of Web Professionals Prefer WordPress For Building Websites [STUDY]

The advancement in technology and network infrastructure has triggered an unprecedented competition among web professionals, who are willing to launch...

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of...

Earlier, we have discussed how mobile media revenue is being outperformed this year. It’s expected that the global mobile media revenue might reach to $150 billion this year due to strong participation of consumers and advertisers. Previously, we have also debated how mobile apps and music streaming are going to be bullish towards the global mobile media revenue in 2012. Astoundingly, more than 23 billions apps were downloaded in the last year and it’s expected to be downloaded over 32 billion this year. According to a report, mobile media consumption revenue from consumers and advertisers are expected to reach $138.2 billion and $11.6 billion till the end of this year. While we are talking about the global mobile media consumption, name of the US spontaneously come into our mind. Undoubtedly, a discussion over mobile media consumption without the US is futile.

Indeed, the US media economy is going to outburst the global mobile media market growth this year, which is expected to reach $38 billion, a 22.1% increase compare to the prior year. In the U.S, consumer mobile spend is expected to account 15.5% or approximately $33.7 billion to the global mobile media revenue–which has been projected to be increased by 13.4% this year. In addition to these, advertiser spend on mobile media is also projected more than double in 2012 compare to the prior year.

It’s estimated that the U.S. consumers are going to spend $6.7 billion on mobile apps this year, which is 20% of all consumers mobile spend in the country, a 24.6% increase over 2011. In terms of mobile advertising revenue, it’s expected to reach $1.2 billion this year, a 118% increase over 2011.

Advertisements

The apps ecosystem of the country is quite impressive and it’s expected to increasing with galloping swift this year. That’s why, in-apps advertising revenue has been speculated double compare to mobile web display in 2012. Likewise, an amount of revenue from social networks has been estimated $412.7 million in 2012 or $3.48 per user during the year.

Source: Strategic Analytics

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Smartphone Resale Value: Depreciation Is Surprising Enough [REPORT]

It's a tad cliché and true that smartphones have permeated every sphere of our life. The ceaseless...

Reliance-Future Deal Is Approved By SEBI But Biyani May Not Be Happy With It!

Despite Amazon trying its best to stick a fork between the Reliance-Future deal, the Indian market regulator SEBI has finally given the...

Skeletons in the Closet? Google-Facebook Involved in Secret Online Advertising Deal

If you can’t beat ‘em, join ‘em. And when two titans happen to decide upon an alliance, there are bound to be...

The Sudden Reappearance of Missing Jack Ma Leaves People Guessing About Many Things!

Jack Ma was preparing to publicly float Ant Group - what was billed to be the largest IPO in the world in...

Apple Foldable iPhone May Surprise You, But It Won’t Launch This Year!

Rumours of a foldable iPhone have long been circulating on the internet. However, until now there was little to no indication Apple...

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of online content, according to most,...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This