iPhone And iPad Users Click On Ads More Than Android Users [Study]

Must Read

Undoubtedly, mobile traffic is continuously increasing with galloping pace worldwide. Earlier,  Chitika Insights Study reported that mobile traffic increased by 35% until March 2012, within a year period. According to a recent report,  majority of users (53%) are owning Smartphone in the US, creating a huge data consumption and overburden on mobile traffic.

A strong penetration of Smartphones and Tablets have created a great opportunity for mobile advertisers worldwide. According to a recent report, mobile advertising is expected to stride over $4 billion by 2015, while numbers of mobile connections are projected to be 10 billion by 2016. However, mobile advertising will remain pygmy compare to online advertising– which is projected to reach over $60 billion by 2015–, 15 times more than mobile advertising.

Chitika Insights conducted a research study through investigating the click-through-rate (CTR) of both Android and iOS in order to identify mobile growth. The firm investigated ad impressions of hundreds of millions of Android and iOS devices during April 9 to April 15. After subtle investigations, the research firm has extrapolated a graph which has been provided below:

Advertisements

It’s pretty clear from above graph that CTR for Android (0.60% ) is lower than and iOS, which is 0.72% during the study period.

The study firm also identified CTR between iOS devices. In terms of iOS suite, iPad had  highest CTR (0.80%), while iPhone and iPod had 0.67% and 0.63% respectively.

Indeed, mobile advertising is currently nascent and the study is revealing that it is going to outburst the market by 2015. Hence, it’s very difficult for advertiser to ignore this segment, that’s why, a large numbers of marketers are more willing to use the mobile platform for advertising.

Source: Chitika

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

5 Common IT Infrastructure Management Issues You Must Resolve Today!

Your IT infrastructure supports your entire operation, but there are many struggles departments have difficulty identifying and...

TikTok Oracle Deal: No Technology Transfer, No Ownership, Rest All Is Fine

The brouhaha around TikTok and the US administration simply refuses to subside. In the ensuing see-saw of developments, ByteDance...

Tesla in Making Moves To Have Presence In India: Scope Of Electric Vehicles In The Country

The wait for seeing Tesla in India may get over soon. Indian citizens can now brace themselves for soon being able to...

Android Users Beware: Your 2FA Code Can Be Stolen By Hackers Now

If you are someone who makes use of two-factor authentication, aka 2FA, to add that extra layer of security on logins and...

Ajit Doval Bears Down On Digital Payment Platforms in India

The grass really isn’t always greener on the other side. With the hoopla and convenience that Digital Payment platforms in India have...

Facebook Spying On Instagram Users Through Camera: Claims A Recent Lawsuit

When it comes to privacy, the Mark Zuckerberg led social media behemoth Facebook Inc. (NASDAQ: FB) always manages to land itself in...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This