Undoubtedly, mobile traffic is continuously increasing with galloping pace worldwide. Earlier, Chitika Insights Study reported that mobile traffic increased by 35% until March 2012, within a year period. According to a recent report, majority of users (53%) are owning Smartphone in the US, creating a huge data consumption and overburden on mobile traffic.
A strong penetration of Smartphones and Tablets have created a great opportunity for mobile advertisers worldwide. According to a recent report, mobile advertising is expected to stride over $4 billion by 2015, while numbers of mobile connections are projected to be 10 billion by 2016. However, mobile advertising will remain pygmy compare to online advertising– which is projected to reach over $60 billion by 2015–, 15 times more than mobile advertising.
Chitika Insights conducted a research study through investigating the click-through-rate (CTR) of both Android and iOS in order to identify mobile growth. The firm investigated ad impressions of hundreds of millions of Android and iOS devices during April 9 to April 15. After subtle investigations, the research firm has extrapolated a graph which has been provided below:
It’s pretty clear from above graph that CTR for Android (0.60% ) is lower than and iOS, which is 0.72% during the study period.
The study firm also identified CTR between iOS devices. In terms of iOS suite, iPad had highest CTR (0.80%), while iPhone and iPod had 0.67% and 0.63% respectively.
Indeed, mobile advertising is currently nascent and the study is revealing that it is going to outburst the market by 2015. Hence, it’s very difficult for advertiser to ignore this segment, that’s why, a large numbers of marketers are more willing to use the mobile platform for advertising.