Social Media has improved the recruitment process by making it more open, democratic and transparent. Managers prefer ‘Facebook’ and ‘LinkedIn’, to hand-pick or verify candidates rather to go for long time process.
‘LinkedIn’ launched its enhanced company pages function that allows the users for suggest the company to their followers. However, ‘Facebook’ offers larger audience, with more than 840 million users worldwide, compare to ‘LinkedIn’s user base of around 120 million members.
The recent survey from ‘Repeller’ shows that more than 90% of recruiters have visited on social network sites (Facebook and LinkedIn) as a part of the screening process. In addition, 69% of them rejecting the candidates based up on the content found in their networking profile, and nearly 68% of candidates were hired based on his/her presence on that network.
According to the survey 82,924 people registered their industry in ‘LinkedIn’ as “Staffing and Recruiting”. Apart from that 380,040 people have one of the following words as part of their past or current title: recruiter, recruiting, recruitment and executive search. Around, 148,975 people have one or more of those keywords on their profiles.
Therefore, ‘Facebook’ becomes the first job search platform with 65% of seekers (candidates); ‘LinkedIn’ in second position with 63% and ‘Twitter’ is having only 16% (nearly one fourth).