Mobile Advertising Market In India To Reach $28 Million (INR 144 Crore): [REPORT]

Must Read

Google Just Got Super Smart: Launches The Knowledge Graph

If there is one product on the Internet that has had absolutely no competition whatsoever, it is Google Search....

What Everyone Ought To Know About Social Bookmarking

As a marketer, you might be wearing different hats in your startup. Strategizing content, Executing SEO activities, drawing a social media...

E-Commerce Industry In India Worth $13.5 Billion In 2014: Will Cross $16 Billion In 2015

According to the latest report by IAMAI and IMRB International, the eCommerce industry in India reached a value of INR 81,525...

Last year, numbers of rumors speculated that the global mobile advertising revenue could reach $3.3 billion by the end of 2011. Some rumors also predicted that mobile commerce will reach $11.6 billion by 2012 across the world. In the beginning of this year, a stat revealed that mobile payment might reach to $670 billion by 2015. Undoubtedly, we can not ignore the participation of emerging market such as India and China for creating such a hoard of mobile advertising revenue. On April 12, 2012, the Internet and Mobile Association of India (IAMAI) in collaboration with IMRB has reportedly stated that mobile advertising market in india would reach to USD 28 million (INR 144 crores)  by 2013. The firm elaborated its stats on 4th Digital Advertising Report at Delhi this week.

Among total Indian Digital advertising industry, mobile ads revenue accounted USD 20.4 million (INR 105 crore) until March 2012, up by 17% from USD 17.49 (INR 90 crore), a year before.

Mobile advertising industry in India has been classified into three parts namely WAP/browser based ads, in-apps advertisements, and short messaging services (SMS). Mobile ads accounted 4% to total online ad/classified revenue, while 53% of revenue came from online classified in 2012.

Advertisements

According to the report, in 2012, 75% of mobile advertising revenue came from WAP/ Browser, while In-app advertising and SMS  accounted 20% and 5% revenue respectively.The mobile advertisement market in india is slowly taking over couple of other biggest mobile advertisement market across the world.

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Youtube’s Biggest Hurdle To Encourage People For Covid-19 Vaccination Is Youtube Itself!

Youtube has become both the poison and medication when it comes to disinformation, and now that is causing massive...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This