iOS Gained A Lead Over Android With 53% Of Impression Volume In March 2012: [STUDY]

iOS vs Android feature

Undoubtedly, there’s a fierce competition between Android and iOS–as we always find an up and down in their market share. A mobile marketing company—Velti—has recently released its monthly report “State Mobile Advertising” for March 2012. According to the report, Apple’s iOS led over Android OS in March of this year. In this month, iOS had 53% mobile ad impression worldwide, while Android manged to grab 47% of impression. However, the company has gathered the data from the firm “Mobclix Exchange—having more than 33,500 apps and over 45 demand sources.


Until March of this year, iPad 2 had 74.4% of market penetration, while new iPad succeeded to hold 2.2% of total iPad’s market market share in just a month ahead of its launch. Over three million new iPads were sold within three days of its release in March this year. Indeed, the new iPad has outburst the market even in such intense competition–market is flourished with low-priced Tablets with numbers of lineups.

In terms of Smartphone, Apple dominated with 53% of market share, followed by Samsung and  HTC with 15% and 8% shares respectively. While LG and Motorola managed to obtain 6% of the market share each in March 2012. The notable Android devices during this period were Galaxy series by Samsung, HTC Wildfire, LG Optimus S, and HTC Evo.

Weather apps (cost $1.24) were more lucrative for publishers, followed by educational and Life style apps, which were priced $1.17 and $0.89 respectively.

The effective cost per mille (eCPMs)  for standard Smartphone banner ads on iOS platform was two times higher than the Android. Despite of this, advertisers more preferred iOS platform, along with, they were also willing to pay a premium for these services.

Source: Velti  

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