Samsung Plans To Launch AdHub Market: Could It Be A Threat For Apple and Google?

Must Read

Apple Store In India: More Of Disappointment Than Excitement?

Apple has started making moves to strengthen its presence in India. With the launch of Apple online...

Windfall! Online Grocery Market In India Looks Set For Purple Patch Ahead

Silver linings are clearly in short supply in the pandemic fuelled world that we have come to...

Facebook’s Chasm Of Distrust: An Ever-Deepening Divide

Facebook, the world's most popular social media platform has failed measurably as it is voted as the...

Currently, it seems that Samsung is endeavoring to set its all effort to extend its business across the world. This time, what Samsung is planning, is beyond of our expectation. The South Korean company has decided to enter into the mobile ad business in order to have better exposure to its products. Is the company emulating what Apple and Google is doing right now? Yes, Samsung has planned to introduce its AdHub in amalgamation with Open X Technologies in the second half of this year. On Tuesday this week, the company promulgated that AdHub will allow advertisers to place ads on its mobile devices.

Vice president of Samsung’s  Media Solution Center—Daniel Park—said, “Samsung is empowering both the developer and the advertiser, by creating a win-win solution, in which the app developer is able to achieve higher revenues and advertisers are able to reach their marketing goals.”

I think this is the first time when any OEM company has decided to enter into the mobile ad space. Undoubtedly, as the penetration of Smartphone is increasing worldwide, it’s creating a great opportunity for mobile ad marketers. How advertisements are playing a crucial role in mobile space which seems from Samsung’s decision to launch AdHub? However, Open X  generated $100 million annual revenue last year and it was seeking for a potential partner for further move into the mobile ad space, definitely, none of the options are currently better than the South Korean Company.

Samsung is currently world’s second largest mobile handset manufacturer after Nokia. Last year, Samsung shipped 327.4 million mobile handsets, among total shipment, the company sold 35 million Smartphone in just Q4 last year. In a recent survey, an average of three months period ending in February this year, Samsung was at the top in Smartphone vendors in the US.  In February this year, Samsung alone dominated 25.6% of Smartphone market share in the US.

Advertisements

Indeed, entering into the advertising market, Samsung has become a great threat for Google, which developed Android mobile OS and helped the Korean manufacturer to grow its market share worldwide. It’s quite well-known that Android is an open source, which is available for free for everyone. Google is making the revenue from mobile ads on the Android powered devices. If Samsung will enter in this era, definitely, it will cut Google’s revenue worldwide. Previously, we have described how does Google generate four times more revenue from iPhone than its own Android. However, Apple’s iAd services are not so impressive as Google’s. Now, Apple is trying to make a better understanding between developers and advertisers in order to improve  iAd services. Anyway, the decision of Samsung to embark its “AdHub” business is highly incredible.

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Why Is Google Pay In Hot Water in India?

Google Pay has been treading in hot water over a Public Interest Litigation as of late.

TikTok Escapes The Ban In the US, Albeit Temporary

As usual, a new day and a new action relation to TikTok ban in the US. On Sunday, a federal judge has...

Windfall! Online Grocery Market In India Looks Set For Purple Patch Ahead

Silver linings are clearly in short supply in the pandemic fuelled world that we have come to know. In a rare exception,...

$4.6 Billion Incentive For Companies To Push Electric Vehicle Adoption In India

The Electric Vehicle (EV) market in India is at a nascent stage. So far, the sales of EVs have been encouraging, albeit...

Amazon Luna Is Here To Eat Into The Cloud Gaming Market, Dominated By Google And Microsoft

The cloud gaming space has been one of the key interest areas of Amazon for quite some time. Today, the eCommerce giant...

Facebook’s Chasm Of Distrust: An Ever-Deepening Divide

Facebook, the world's most popular social media platform has failed measurably as it is voted as the least trusted social media platform...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This