Why Has Amazon Decided To Launch Three Different Models Of Kindle Fire This Year?

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A linger discussion over the size of the Tablet has been sparking out worldwide since the last couple of years. A number of rumors across the world has recently speculated that Apple is going to launch its mini iPad in second half of this year. However, Samsung has always been experimenting over the screen size of its Galaxy Tab lineup. Now, Amazon is also in the queue to launch three different models of its Kindle Fire Tablet (having different screen size) this year. The Taiwan Economic News has reportedly revealed that Amazon is going to launch two new 7-inch devices and an 8.9-inch Tablet this year. It seems that the company has targeted to all the segments (low, medium and high-end) of the market worldwide.

According to the Taiwanese news site, Amazon’s three models are offering varying resolutions– low-end 7-inch model  has  resolutions of 1024 x600 pixels, medium- range 7-inch has 1280×800 pixels, while high-end 8.9-inch model featuring 1920×1200 pixels.

Amazon has reportedly signed an agreement for flat-panel displays with Taiwanese assemblers Quanta, Prime View and Chimei Innolux, while it has exclusively signed an agreement for the supply of 7-inch touch sensors with Chimei Innolux.

Amazon’s Kindle Fire sold 6 million kindle Fire (however, it’s not yet declared by the company) and ranked second in the Q4 last year, came after Apple’s iPad sold 15.4 million iPad in the same period. Apple was somewhat susceptible about its screen size after runaway success of Amazon’s Kindle Fire Tablet and rumors unveiled that the company planned to launch its mini iPad this year.

But now, the condition has been changed, Apple’s new iPad has outstandingly performed everywhere and recorded over 3 million Tablets sold in just three days. I think, the sales figure of Apple’s iPad has worried little more to Amazon and that why, the company has decided to launch the Tablet for all targeted customers. Recently, Barns & Nook has also planned to release its Nook Tablet across the World at the nominal price in order to contend kindle Fire.

Indeed, It’s the time for Amazon to re-frame its strategy because Google is also going to launch its Tablet with maximal features at the nominal price this year. Do you think, this is the safe time for Amazon to do experiment with screen size?



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