Is Apple Misleading The World With Unethical Portrayal Of Siri?

siri log

Apple launched iPhone 4S with integrated voice recognition app “Siri” worldwide last year. “Siri” has proven itself around the world and it’s now being considered as world’s best voice recognition apps till date. Apple released its ads campaign “Siri turns Serial Killer” in last holiday season in order to lure a vast number of folks worldwide. Apparently, people also preferred to own iPhone 4S due to innovative virtual voice assistance. Anyway, Siri played a vital role in augmenting the market share of iPhone 4S worldwide and Apple sold 37 million iPhone in Q4 alone last year.

Google is presently working on its voice recognition project “Assistant” in order to contend Siri. Despite of all these, The Wall Street Journal reportedly said that a New York man named “Frank Fazio” has decided to sue Apple for false advertising. The man purchased the device after beguilement of Apple’s advertisement that portrays Siri’s voice control capabilities.

According to report, Fazio purchased iPhone 4S in November last year because he could not understood the Apple’s commercials instigation in which company portrayed how easy it is to book appointments or learning how to play the guitar and more. The lawsuit states:

“ [I]n many of Apple’s television advertisements, individuals are shown using Siri to make appointments, find restaurants, and even learn the guitar chords to classic rock songs or how to tie a tie. In the commercials, all of these tasks are done with ease with the assistance of the iPhone 4S’s Siri feature, a represented functionality cntrary to the actual operating results and performance of Siri.”

Fazio stated that he had bad experience with Siri especially when asked Siri to find specific destination or services. He said most of time either Siri took more time or provided wrong answer for what he was looking for. He got frustrate when Siri started responding “Work in progress” instead of being finalized the upshot–the device worked like polished products.

I little agree with Fazio that Siri is not a perfect voice recognition app. Sometime siri replies ridiculously while you are asking for ‘Who is your daddy’ or ‘take a photo shot’. Even sometimes the app remains stranded to answer what are you seeking for. Apple’s intelligence virtual voice recognition assistance is indeed not efficient as the company portrays in its ads campaign. But, the company is not the only one which is over-hyping the capabilities of its product – Atleast better than a men’s deo which showcases how angels fall after applying so.

But, ultimately here its Apple – world most valuable brand and expectations of people from such company will always be at its best. Therefore, I think Apple is should respect the social responsibilities and avoid any such unethical portrayal of Siri or any of its products.

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