Apple has just released its iPad 3 across the world, and also, numbers of Tablets from different manufacturers are yet to be released later this year. A rush of Tablets was seen in last quarter of 2011, and most of them belonged to Android campaign. A recent analysis firm—Forrester—has revealed that Apple has currently managed to hold 73% of the total Tablet market share and providing a stringent competition to their rivals. On the contrary, none of Android manufacturers has presently more than 5% of market share. However, the report is carried out by the firm prior to shipment of Kindle Fire and introduction of Nook Tablet in the market until September last year. That’s why; the data provided by the firm is not taken to be an ideal because Kindle Fire and Nook have proven itself in the market.
Until September 2011, according to firm, Samsung had 5% Tablet market share, while Motorola and Acer had 4% and 3% share respectively. HP’s TouchPad (now discontinued) had a 6% share in the Tablet market. But, if we consider the last holidays, Amazon’s Kindle Fire had eroded Tablet market and sold more like six-million Kindle Fire Tablets, while Apple had reportedly sold 15.4 million iPads. Kindle Fire stood second after Apple in Q4 last year. Through, its low-price strategy and e-reader effect Amazon succeeded to lure a vast folks last year. The stats (below) is provided by Forrester that reveals the participation of different Tablets in Q3 of 2011 in the US.
It’s really tough to find the actual Tablet market share of Kindle Fire and Nook at present. However, a recent report from iSuppli suggests that Kindle Fire and Nook had successfully chopped Apple’s iPad market in Q4 last year. According to the firm, Apple’s share of Tablet market dropped from 64% in Q3 last year to 57% in Q4 of same year. Meanwhile, the Tablet market share of Kindle Fire grew to 14% in Q4, while Nook’s managed to augment its share from 4% in Q3 to 7% in Q4 last year.
On comparing both the reports, it seems that Apple’s iPad market share is steadily declining quarter-over-quarter. But, none of Android Tablet is being endeavored to take the advantages of Apple’s Tablet share decline in the market. The main reason for the decline of iPad ‘s market share is due to extreme rush of the cheaper Tablets in the market and it’s also expected that the situation is going to be intensed later this year.
Image courtesy: Forrester