Will PC Market Really Rise By 4.4% In 2012 : I Don’t Think So ! [ANALYSIS]

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Tablets and Smartphones have eaten up the PC market and it’s expected that the Tablets will outsell PCs in upcoming years. Do you think the PC market is declining gradually or the demand of Tablets are steadily increasing day-by -day? The PC business is still augmenting worldwide, but with a lot slower pace. A recent report of Gartner has stated that there’s a possibility to ship 368 million PCs in 2012, up 4% from the last year. Still, you might ask a question; the flood in Thailand last year had flattered supply chain of the hard drive disk (HDD), and also, the economy of Europe is providing a stiff resistance to the expansion of PC segment this year, then, how is it possible to have 368 million shipments of PCs with a positive growth?

Whether you are concentrating your mind towards Windows 8 or Ultrabooks, which could do some miracle, then it’s your big gaffe. Windows 8 or Ultrabook could not do any wonder before 2013. And also, if you are thinking that renewed interest among businesses and consumers could stimulate the demand of PC this year, then, it’s also a futile assumption.

Consider in a general way; it’s expected that the demand of Apple’s iPad and other Android-powered Tablets are going to be increased. Apple alone sold 15.4 million Tablets in Q4 (calendar) last year. HP was the only contender which was nigh to Apple in shipment and sold 15.1 million PCs in the same quarter while Lenovo, Dell, and Acers sold 13 million, 11.9 million, and 9.8 million PCs respectively during the same stint last year.


Just guess, if PC sales are slowing, then the business of Intel—one of the world’s largest PC microprocessor supplier—should be affected. But, the rumor has no sense, Intel has tended to do well despite of such forecasting.

Research director at Gartner–Ranjit Atwal–said,  “PC shipments will remain weak in 2012, as the PC market plays catch up in  bringing a new level of innovation that consumers want to see in devices they purchase. The real question is whether Windows 8 and ultrabooks will create the compelling offering that gets the earlier adopter of devices excited about PCs again. The use of applications such as e-mail, social networking and Internet access, that were traditionally the domain of the PC, are now being used across media tablets and smartphones, making these devices in some cases more valued and attractive propositions. Consumers will now look at a task that they have to perform, and they will determine which device will allow them to perform such a task in the most effective, fun and convenient way. The device has to meet the user needs not the other way round.”

The expectation is higher from the growing markets like Brazil, India, and Russia—where Gartner and alike research firms have abstracted visibility. The demand of chips are still growing there. Gartner has tried to identify the trend that the emerging markets could increase the demand of PC shipment this year. But, one point should be clear in mind that emerging markets have low penetration of PC due to availability of other cheaper and sophisticated devices–despite, we could still expect a steady uptake of PCs here.

Internet traffic coming from PC devices is still much higher than any Tablet or Smartphone – almost 90% of web traffic is originated by PCs. However, set up of cloud services by different service providers, relying significantly less on device storage–to store much larger contents on your PCs–has taken another unique selling point away from PCs. Apple (setting what kind of functionality people want on their internet devices these days) has become one of the biggest challenges for PC manufacturers. Anyway, how much of weight is in Gartner’s prediction, could only be identified at the closing of year when we will have refined numbers of PCs and mobile devices sales figures. But even if Gartner’s analysis stands close to win, indeed its good sign of troubled PC makers like Dell and HP.


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