Apple Blocks e-Books That Link To Amazon: Is It Ethical ?

Must Read

Apple Store In India: More Of Disappointment Than Excitement?

Apple has started making moves to strengthen its presence in India. With the launch of Apple online...

Windfall! Online Grocery Market In India Looks Set For Purple Patch Ahead

Silver linings are clearly in short supply in the pandemic fuelled world that we have come to...

Facebook’s Chasm Of Distrust: An Ever-Deepening Divide

Facebook, the world's most popular social media platform has failed measurably as it is voted as the...

Apple has tightened its strategy toward the e-Book reading just little over a month before. Apple told some application developers including Sony that the company is going to impasse the e-Book contents within their apps. In facts, Apple turned down Sony’s application, which has let users to buy and read eBooks form the Sony Reader Store for iPhone users, over a month before in January this year. Now, BGR has reportedly stated that Apple has blocked eBooks which provide link to Amazon. In the business arena where companies are trying to make business process more transparent and competitive, the decision of Apple is ethical for this scenario?

Amazon’s Kindle platform is widely known for its eBooks; Besides, the company has recently ventured into Tablet market with Kindle Fire. But, that doesn’t mean that the company has brought its reputation from selling large numbers of hardware. Amazon has a huge number of dedicated e-readers. The company has developed its apps for dedicated e-readers, available on number of platforms including iPhones, iPad, Android, and more. Users who have tasted the flavor of Amazon’s e-Book might not prefer Apple iBook due to its inconvenience and inflexibility compare to Amazon.

Users may not prefer to download Amazon’s Kindle app from Apple App Store and buy the books from iBooks—which is provided by Apple–rather than Amazon’s Kindle. Amazon facilitates a larger catalog of books to users, and beside this, it also privileges them to read on  variant devices.  Apple has forced many eBooks’ developers including Sony (a little over a month back) for ‘in-apps payment’. Isn’t it rationale to pay Apple for providing eBooks on its platform?  Here, following  “in-app payment system” means users will have to pay around 30% of money to Apple  if they are using iOS devices for eBook reading. It is quite obvious that in-app payment system will cut Amazon’s as well as other such apps developers’ profit margin. It’s not possible for different e-Book apps developers to provide a larger catalog of book free of cost like Google.

Advertisements

But we should also listen the logic of Apple’s apologist; It’s not fair that competitors will use Apple’s channel and the company will not control them. Apple is demanding to have its control over the channel in order to control competitors. If Apple will not have control over its channel, the day is not far when Amazon or Google will start selling movies and TV shows through Apple’s media stores. And that’s why, Apple is demanding to cut all the contents that is sold on iOS devices.

Anyway, everyone has its own logic and perceptions. It’s now the time for decision makers to seriously think about ‘in-app payment system’. Apple is resisting Amazon’s dedicated readers to read e-Book through its channel which is the matter of consideration. But, it might unnerve to eBook readers to read number of books online.

2 COMMENTS

  1. Nice subject, interesting dilemma, but there is a distinct difference between the content and the player; the player (like an iPod) is monetized when sold to the customer…no more fees due, no more payments for each musician to pay apple as a distribution royalty… Rubbush to think you should.

    Media or content is also monetized only when sold to the customer (and yes some distributor gets a fee for enabling the transaction), or with repetitive use content like a movie, whenever you license it, but you can play a song you grabbed from a CD and imported to iTunes and play it without anyone having to pay royalties because you didn’t buy the track from the Apple Store.

    Advertisements

    In reality, this is linked to the SOPA Act in that Apple is trying to prohibit applications (which is you, cause you drive the application)… to prohibit you from visiting other competitor’s sites or using apps that help you stay connected to non-Apple app developers, media sites and their content.

    Apple does the same thing they are complaining about, they just don’t want their competition to be able to.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Windfall! Online Grocery Market In India Looks Set For Purple Patch Ahead

Silver linings are clearly in short supply in the pandemic fuelled world that we have come to...

$4.6 Billion Incentive For Companies To Push Electric Vehicle Adoption In India

The Electric Vehicle (EV) market in India is at a nascent stage. So far, the sales of EVs have been encouraging, albeit...

Amazon Luna Is Here To Eat Into The Cloud Gaming Market, Dominated By Google And Microsoft

The cloud gaming space has been one of the key interest areas of Amazon for quite some time. Today, the eCommerce giant...

Facebook’s Chasm Of Distrust: An Ever-Deepening Divide

Facebook, the world's most popular social media platform has failed measurably as it is voted as the least trusted social media platform...

With 9.8 Million Users Coursera Observes Boom Of Online Education In India

The global outbreak of Covid-19 has changed the lifestyle of people and almost every industry has resorted to online in a bid...

TikTok Oracle Deal: An Eyewash Or Mockery?

On Saturday, within few hours of US Department of Commerce announcing the ban on TikTok that would prevent users to download TikTok...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This